Posts Tagged ‘Fashion’

Fashion Career Advice with Christie Lohr

Saturday, June 30th, 2018

Style Nine to Five - Fashion Jobs in CanadaCHRISTIE LOHR6


Listen to Christie Lohr’s fashion career journey in this podcast she did with Glam Observer. She gives resume and cover letter tips, how to break into the fashion industry, what fashion employers look for in a job candidate, should you go to fashion school or is getting the fashion experience enough? Listen HERE.

Are you an employer? Post your fashion job or retail job here.

Are you a job seeker? Find fashion jobs and retail jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, style jobs, retail jobs, career advice and fashion trends!

Fashion Jobs – Weekly Recap

Monday, June 18th, 2018

Style Nine to Five - Fashion Jobs in Canada964c981598425e213d850632f06055ac

Now that June is well underway, we wanted to kick off the start of the new week by recapping all our favourite Style Nine to Five articles from the week prior, just to ensure we’re all on the same page when it comes to the world of SNTF fashion. From office wardrobe stapes to our weekly fashion news recap, here are the top articles of the week.

Main Image (1)

5 Summer Office Wardrobe Staples
With the warmer weather finally here, it’s time to start thinking about what to wear to work through the hot summer months. And as great as beach attire is, unfortunately, it’s not entirely office appropriate. Luckily, there are plenty of on-trend pieces that you can pick up this season to leave you feeling cool and comfortable in the heat, but still office-ready. Here are the top five wardrobe staples to include in your summer work wardrobe. Read the full post here

Style Nine To Five_Two Pieces You Can Wear To The Office_Inspiration

Two-Pieces You Can Wear to the Office This Summer
Summer style is effortless, fun and most of all comfortable, which is definitely needed especially on those hot and sometimes humid days. A seasonal favourite of most women poolside and also that’s become a big style trend this year on the fashion streets are two pieces. But with most two pieces being cropped or short sets, it can be a little hard to take this trend into the office. You know we love making the hottest trends work appropriate, so of course, we had to share our list of two pieces that you can wear to the office! Read the full post here


Fashion News Recap
This week’s fashion news recap included Real Housewife Roxy Earle launching her own clothing collection with Le Chateau, Fossil opening its first concept store, Tomas Maier leaving Bottega Veneta and more. Read the full post here

Inspirational Image:
Image courtesy of From Luxe With Love
Image courtesy of Elle
Image courtesy of Bloglovin’
Image courtesy of IQ Street Fashion

Are you an employer? Post your fashion job or retail job here.

Are you a job seeker? Find fashion jobs and retail jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, style jobs, retail jobs, career advice and fashion trends!

Fashion Jobs – Fashion News Recap

Friday, May 18th, 2018

Style Nine to Five - Fashion Jobs in Canada5be20f7f71c03f8212710eaa33d3940e

Is the legend herself, Naomi Campbell retiring from runway?
After 32 years storming the runways, Campbell has hinted that she may be trading the catwalk for a cozy seat in the audience and let it be “carried on by the younger generation”. At the Fashion for Relief fashion show in Cannes last weekend, which helped to raise money for important causes like the Times Up legal defense fund and Save the Children charity, the supermodel stated she wasn’t sure how much longer she could walk. Naomi became the first black model to grace the cover of French Vogue, founded the Fashion for Relief charity, starred in a Michael Jackson video and was a favourite and friend of major designers such as Giannni Versace, Yves Saint Laurent and Azzedine Alaïa. She will be deservingly honoured next month with the Fashion Icon Award at the 2018 CFDAs. Retired or not (but we hope not yet), Naomi Campbell will remain a key icon in prominent fashion history.


Clinique Opens First Canadian Standalone
Greater Vancouver’s CF Richmond Centre has become home to Canada’s first standalone Clinique location. Owned under the Estée Lauder umbrella, Clinique has been widely available only through department stores across the country such as Sephora, Hudson’s Bay and Shopper’s Drug Mart Beauty Boutiques. The high-quality beauty line has been popularized for its extensive and well-received lines of skincare, cosmetics, and perfume. Loyal customers of the brand will be glad to have access to the full line of Clinique all in one place.


MUJI to Host Promo Event in Vancouver
Hey Vancouver, your favourite Japanese retailer is hosting an amazing promotional event for the next 10 days at MUJI’s flagship store on Robson Street. The stores have seen overwhelming success since opening stores in North America and are once again honouring their loyal and new customers with deals like 10% off purchases, personal style advisors, aromatherapy presentations, two-for-one embroidery services, free coffee and even storybook reading for the kids! MUJI continues to raise the bar and keep itself in good standing with Vancouver by incorporating their dedicated customers in the company’s culture.


Kendall + Kylie First Canadian Collaboration
It’s happening. They are finally launching something us Canadians can get our hands on in-store! Set to launch this summer, the Jenner sisters’ clothing brand, Kendall + Kylie has collaborated with Canadian accessory store, Ardene, to release a capsule collection. Ranging between approximately $15-$60 dollars, the collection will carry key summer trend pieces such as swimwear, bodysuits, jeans, and shorts. This will be Ardene’s biggest collaboration with a celebrity or social influencer brand and the first Canadian collaboration for Kendall + Kylie. The collection will become available in-store and online on June 23rd.


Inspirational Image
From Luxe With Love


By: Laura Findlay, Vancouver, @lofindlay 

Are you an employer? Post your fashion job or retail job here.

Are you a job seeker? Find fashion jobs and retail jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, style jobs, retail jobs, career advice and fashion trends!

Fashion Jobs – These White Boots Are Made For Walkin’

Wednesday, October 18th, 2017

Fashion Jobs in Canada - Style Nine to FiveWhite Boots

One of the biggest trends we keep seeing for fall is white boots. We’ve spotted them at almost every fashion week and on every blog and Instagram feed and at first we didn’t quite know what to make of them. But after seeing them paired with so many different pieces from midi skirts to classic denim they’ve finally started to grow on us. To help you ease into the trend too, we’ve lined up five pairs we just know you’ll fall in love with!

Processed with VSCOcam with e4 preset

Alexachung White Beatnik Boots
The ‘It’ Girl Boot
Taking a page out of the It Girl herself’s handbook, we love these ankle boots by Alexa Chung. Their patent leather finish and block heel make them a great choice for fall, especially on those wet and rainy days.

Shop the look: Alexachung White Beatnik Boots, $595, available at

Timberland Womens 6 Inch Premium White Boot

The Tough ‘It’ Girl Boot
Blending two trends into one, Timberlands are still totally in going into this fall and winter. We love these classic whited out Timberland boots that soften up the edgy feel of this style, and we know you will too. Just try not to go hiking on a muddy trail with these babies, not cute!

Shop the Look: Timberland Women’s 6 Inch Premium WHite Boot, $200, available at Little Burgundy

Zara Kitten Heel Faux Patent Ankle Boots

The Trendsetter Boot
Zara is always a top place to go for affordable trends, especially if you’re not sure how much you’ll commit to them. These kitten heel stiletto ankle boots are such a bang for your buck and are super trendy! Although they might not be for everyone, the right outfit and attitude can totally rock these.

Shop the Look: Zara Kitten Heel Faux Patent Ankle Boot, $45.90

Dolce Vita Macie Pointy Toe Chelsea BootieThe Classic Girl Boot
Sometimes when trying a new trend, it’s best to play it safe and stick with a more classic version like these Chelsea boots from Dolce Vita. Their black sole, block heel and ankle pleating break up the white perfectly so they’re not as aggressive to the eye.

Shop the Look: Dolce Vita Macie Pointy Toe Chelsea Boot, $209, available at Nordstrom

Gianvito Rossi Leather Knee-High Boots

The Glam Girl Boot
These Gianvito Rossi boots are everything! Although we’re seeing more ankle style boots on the streetstyle blogs, why not stand out even more with these knee-high cut ones? We love these paired with leggings, skinny jeans or with a long oversized jacket.

Shop the Look: Gianvito Rossi Leather Knee-High Boots, $2,000, available at The Hudson’s Bay


Inspirational Images:
Image courtesy of WhoWhatWear
Image courtesy of Maja Wyh


Product Info:

  1. Alexachung White Beatnik Boots, $595, available at
  2. Timberland Women’s 6 Inch Premium WHite Boot, $200, available at Little Burgundy
  3. Zara Kitten Heel Faux Patent Ankle Boot, $45.90
  4. Dolce Vita Macie Pointy Toe Chelsea Boot, $209, available at Nordstrom
  5. Gianvito Rossi Leather Knee-High Boots, $2,000, available at The Hudson’s Bay



By: M.J. Elle, Toronto ON (@TheMJElle)

Fashion Jobs – Style Nine to Five Weekly Recap

Monday, September 25th, 2017

color blazer

Fall 2017 has officially arrived and to help kick off both the new week and season, we’re going to recap all our favourite Style Nine to Five articles from the week prior, just to ensure we’re all on the same page when it comes to the world of SNTF fashion. From some incredible women who inspire us to the hottest accessory in men’s fashion, here are the top articles from last week.

Inspiration Photo

The 5 Most Covetable Over-the-Knee Boots for Fall
Now that fall is officially here, boot season is finally making its debut. Over-the-knee boots are a hot trend for fall, as they add a bit of sass to any outfit and looks great on everyone! Here are five stylish over-the-knee boots you can rock this upcoming season. Read the full post here


Men’s Fashion: How to Look “Chic” at an Interview
There are many ways to sell yourself at an interview apart from being able to verbally express your interest in a passionate manner or possessing substantial work experience. When you enter the interview room and greet the hiring manager, it’s always crucial to make a good first impression through your social demeanor and, of course, your appearance. This post lays out a few tips on how to maximize your outfit potential at an interview to help secure that position offer! Read the full post here

blazer inspiration

Why the Blazer Will be Your Go To Fall Jacket
From the leather jacket to the duster coat, the new IT jacket this fall is one we all own: the blazer. The traditionally smart and sophisticated piece has been updated and revitalized from its tedious office look, giving a fresh contemporary feel to every style choice.  Here are our top blazer inspirations to rethink your next shopping trip. Read the full post here


Where to Shop in Toronto for Great Vintage Finds
Weekends no longer consist of heading to the mall to go shopping, but which vintage store should you discover. Toronto is home to many diverse and distinct vintage shops that hold their own unique personalities and here are our top choices. Read the full post here.


Inspiration Images
Main image courtesy of Steal the Look
Image courtesy of The Viva Luxury
Image courtesy of Adam Gallagher
Image courtesy of InStyle
Image courtesy of Margo Me


By Ainsley Smith, Toronto, @ainsleysmithy

Fashion Jobs – The 5 Most Covetable Over-the-Knee Boots for Fall

Monday, September 18th, 2017

Style Nine to Five - Fashion Jobs in CanadaInspiration Photo

In just a few days, fall will officially be here on the calendar meaning that boots season will be making its debut. Over-the-knee boots are a hot trend for fall, as they add a bit of sass to any outfit and looks great on everyone! Here are five stylish over-the-knee boots you can rock this upcoming season.

Zara boots

Lady in red
Red is definitely the color of the season and these patent leather slouchy boots are great if you’re looking for a POP! The bright colour and slouchy effect will go with everything from jeans and t-shirt to skirts and cozy sweaters.


Shop the Look: Gathered Leather Over the Knee High Heel Boots, $219, available at Zara 


Sultry suede
If you haven’t tried on a pair of Jeffery Campbell shoes before, you’re seriously missing out. The designer is known for his versatile and unique footwear, that will seriously stop people in their tracks. This beautiful over-the-knee style is made with leather and suede and its simple colour is perfect for fall.


Shop the Look: Jeffery Campbell Cienaga, $295, available at Duet

Public Desire

Green with envy
UK’s Public Desire specializes in unique and fun shoes and these stunning over-the-knee boots are just that! The army green is a neutral colour that’s perfect for fall. The lace-up detail helps to keep the boots securely in place, while the crystal clear heel makes these boots ever so unique.


Shop the Look: Tokyo Perspex Twist Heel Long Boots, $39.99, available at Public Desire

Free People

Laced details
Lace-up boots are amazing for fall and seriously can revamp any outfit. These Free People boots are a triple threat: the style is not only unlike anything you’ve ever seen before, the neutral hue can be paired with just about everything in your closet and they’re perfect for a chilly night out with friends. 


Shop the Look: Tennesse Lace Up Boot, $275.88, available at  Free People

Jimmy Choo

Clean lines
If you’re in the mood to splurge on some new boots than we’ve got the perfect pair for you. These stunning Jimmy Choo boots are made with suede and real leather, making them very durable for the unpredictable fall weather. This pair will definitely be an investment piece for your wardrobe, but they’ll be a pair you’ll wear for years to come.

Shop the Look: Jimmy Choo Myren Flat, $1,550, available at My Theresa


Inspiration Photo:
Image Courtesy of The Viva Luxury


Product Info:
Gathered Leather Over the Knee High Heel Boots, $219, available at Zara
Jeffery Campbell Cienaga, $295, available at Duet
Tokyo Perspex Twist Heel Long Boots, $39.99, available at Public Desire
Tennesse Lace Up Boot, $275.88, available at  Free People
Jimmy Choo Myren Flat, $1,550, available at My Theresa


By: Najja Morris, Toronto, @najjamorris

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – 6 Female Canadian Entrepreneurs You Need to Follow ASAP

Wednesday, September 13th, 2017

Style Nine to Five - Fashion Jobs in Canadakastor and pollux

There’s nothing we love more than a little female empowerment and career motivation every now and then. Women who set their sights on their dreams and never stop chasing them until they’re made a reality; these are the kind of women that we want to give great recognition to as they set a stellar example for the rest of us hopefuls.


In honour of these women, we’ve created a narrowed down list of the top 6 female Canadian entrepreneurs that continue to inspire us and are leading examples for all females who are chasing after their dreams. We can all accomplish our hopes and dreams if we put in the work that is necessary, never doubt what we are truly capable and never stop believing in ourselves.

kastor and pollux

Bianca Venerayan and Dani Roche – Kastor & Pollux
E-commerce and blogging sensations, Bianca Venerayan and Dani Roche are a creative powerhouse duo that has carved a pathway to success as the dynamic duo team that they are. After hitting it off as besties in high school they both discovered that they shared the same entrepreneurial spirit and came together to create their Kastor and Pollux empire; an empire which consists of blogging, photography, communications and fashion design. Working together for over eight years has definitely paid off for them from planning and designing launch parties for mega companies like Mogo, a Canadian finance company, or producing multiple videos, styling and photo projects at a time, these two are a force to be reckoned with and definitely an inspiration to us all.

castle ho (1)

Castle Ho- Boutique 1861
Castle Ho took her infinite love for the Victorian era and created a magical little shop of all things girly, romantic and vintage-inspired in the heart of Montreal. Ever since its launch in 2012, it has been so successful that she opened a second boutique to accommodate her high flow of clientele. Boutique 1861 creates such a unique shopping experience unlike any other, the moment you step into the shop, you feel like you’re in a girly paradise dream and all of the clothing pieces and accessories are nothing less than eye catching and desirable. Castle Ho had a vintage fashion inspired vision and made it into a reality for all girly girls to enjoy.


Jenny Bird
She’s Canadian and she’s a leading jewelry designer with showrooms in Toronto, Paris, New York, LA, Chicago and more. Jenny Bird is not only an extremely talented jewelry designer but she is also passionate, hard working and driven, all of which was rooted from her upbringing in the small, artistic town of Elora, Ontario. Her jewelry designs have been a major success ever since her launch of the company in 2008, and Jenny Bird is now being sold in over 600 retailers worldwide. Jenny Bird is the ultimate girl boss who cannot be stopped; her jewelry never fails to be on trend and of course, they are pieces to die for!


Breanna Musgrove – Scout & Catalogue
The Vancouver-based designer and creator of accessories line Scout & Catalogue is one kick ass entrepreneur who knows how to bring her visions to life. With a lengthy background in fashion retail, marketing, and advertising, Breanna decided to branch off on her own and create her own accessories brand that cultivates a vision of the beachy Bohemian culture. Scout & Catalogue produces high quality, hand dyed pieces that will make you want to get out in the sunshine and play at the beach all day. Breanna made this brand her own in every possible way, allowing it to be unique and set apart from any other accessories brand.

christie lohr (1)

Christie Lohr – Style Nine to Five
That’s right, our very own Christie Lohr founder of Style Nine to Five is one hustling Canadian female entrepreneur. If you don’t already know what she’s about then you absolutely should. She created the first ever fashion job board in Canada, which includes major retailers such as Hudson’s Bay, Nordstrom, Lululemon, TOPSHOP and many more. She set out with the vision to help those wanting to work and succeed in the fashion industry. By creating Style Nine to Five, she has opened up a platform that gives all fashionista’s a fair chance to break into the industry. She has since gone on to launch Beauty Nine to Five, and even Style Nine to Five New York. Christie is career focused, driven and passionate and a leading example to us all.

Inspirational Images
Image courtesy of Kastor & Pollux
Kastor & Pollux image courtesy of Bicyclette Boutique
Boutique 1861 image courtesy of Montreal Gazette
Jenny Bird image courtesy of Bedknobs & Baubles
Breanna Musgrove image courtesy of Scout & Catalogue
Christie Lohr image courtesy of Style Nine to Five


By: Ciara Koth, Toronto, @ciarakoth

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – 5 Cool Ways to Wear Polka Dots

Friday, August 11th, 2017

Style Nine to Five - Fashion Jobs in Canada

Polka dots have forever held a place in our closets, sometimes in the spotlight or by taking a backseat as a retro ’60s flashback. Just like stripes, it’s a chic Parisian way to sport a cheeky print as it oozes cool girl street style. The classic print has moved on from being a simple modest button down and has been recaptured as a timeless print amongst men and women in a wide range of designs. From silk dresses to bright pops of colour, here are our favorite polka dot styles to inspire your next shopping trip!

polka dot print

Print x Print
There’s nothing more polished then a fluid print on print look, making your wardrobe choice that much easier. Polka dots are one of the easier prints to play with because you can mix small polka dots with larger ones as long as you stick to one colour scheme, leaving you with a look that’s both effortless and classy. 

polka dot printxx

Shop the Look: House of Harlow 1960 Bree Top, $140, available at Revolve

polka dot color good

Experimenting with colour is a fun way to show your own personal style while wearing polka dots. Trying a bold red or a soft pink is feminine and versatile enough to wear under a blazer or a flirty dress for a night out.

polka dot dress revolve

Shop the Look: Sioness Caliente Dress, $79, available at Lioness

polka dot rufflesRomantic Ruffles
There’s something sexy about a woman wearing ruffles, especially in delicate textures. A ruffled blouse in a silk fabric is a great alternative to the classic button down collar blouse and makes a statement with just a simple red lip and a pair of jeans.

polka dot top mangoShop the Look: Polka Dot Flowy Blouse, $70, available at Mango

polka dot bottomBottoms
With the many pant trends available to try, polka dots are definitely at the top the list. There are a wide variety of styles from denim slacks to silk pajama pants and we must say, they are the most fun to wear. A wide leg pant in the print is a chic way to ease into polka dots as you can mute the print with a solid top.

oscar dela renta polka dotsShop the Look: Oscar De La Renta Printed Polka Dot Pants, $567, available at Net-a-Porter

polka dot accessoriesAccessories
We love a cool retro accessory that livens up an outfit whether a platform shoe, a scarf, or a bag. Polka dots are the perfect way to add a playful and vintage touch to an outfit while still being modern and cool.

polka dot shoesShop the Look: Charlotte Olympia Iiona Polka Dot Mules, $365, available at Saks Fifth Avenue


Inspiration Image
Image courtesy of The Zoe Report


Product Info:
1. Inspiration image courtesy of The Fashion Tag
2. House of Harlow 1960 Bree Top, $140, available at Revolve
3. House of Harlow 1960 Gwen Culotte, $162, available at Revolve
4. Street Style image courtesy of Vogue Arabia
5. Lioness Caliente Dress, $79, available at Lioness
6. Miroslava Duma, image courtesy of Where To Get It
7. Polka Dot Flowy Blouse, $70, available at Mango
8. Street Style image provided by Raghunter
9. Oscar De La Renta Printed Polka Dot Pants, $567, available at Net-a-Porter
10. Camille Rowe, image courtesy of Vogue
11. Charlotte Olympia Iiona Polka Dot Mules, $365, available at Saks Fifth Avenue


By Ivana Pavkovic, Toronto, @iforeveronvacation

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – Men’s Fashion: The Underrated Gladiator Sandal

Wednesday, July 19th, 2017

Style Nine to Five - Fashion Jobs in Canada

Summer is here once again and it’s all about staying cool and comfortable – at least for most people. Fashionistas not only emphasize the importance of convenience but also style during the season. Sandals, in particular, have become staple pieces for the feet, however, men always seem to disregard their style potential.

If you don’t have a problem with flaunting your feet in a pair of traditional summer flip-flops, why not flaunt them in style in a pair of hip gladiator sandals instead? After all, they add a pinch of chic to a laid-back summer outfit and could be considered plus points for the ladies! But what is it about these sandals that make them omitted by men? Is it the somewhat “Babylonian” look? Or the seemingly unnecessary numerous straps?  Whatever the reason, men should not be ashamed to wear this fashion forward footwear. Gladiator sandals are not only chic, but they are also extremely versatile. Here are three ways to rock them without worrying about looking too “primitive”.

 3. Zara Gladiator Sandal2. Zara Gladiator Sandal

Look 1: Sandals and Pants

One of my favourite summers looks, that you can never go wrong with is the sandals and pants combo. Linen or cotton pants are great summer pieces to ensure compromise between comfort and style. The sandals greatly complement the pants giving the overall outfit the summer vibe it needs.

Shop the look: Leather sandals with brown and orange straps, $69.90, available at Zara.

5. Birkenstocks4. Birkenstocks

Look 2: Sandals with Shorts

Of the three looks, the sandals and shorts combo would be the most acknowledgeable. Apart from keeping the legs and feet conveniently exposed to the summer breeze, shorts are also a major seasonal go-to piece for men. Jean shorts or shorts with prints tend to meld well with gladiator sandals.

Shop the look: Arizona, $125, available at Birkenstock.

7. Teva socks with sandals6. Teva

Look 3: Sandals with Socks

“Why the socks?” they would ask. It may seem like an awkward combination, but socks with sandals is actually an emerging trend. The look is a mix of preppy with an added twist of minimalism. To those who are fashionably ambitious, the look is often regarded as avant-garde and innovative. Perhaps, it could also help protect the feet from mosquitoes?

Shop the look:  Original Universal, $65, available at Teva.

Inspirational Images:

Image courtesy of:

  1. Pelayo Diaz (@princepelayo) for Kate Loves Me
  2. Josh Johnson (@thekentuckygent) for The Kentucky Gent
  3. Eugenie Gray (@feralcreature) for Teva Collect Blog

Product info:

  1. Leather sandals with brown and orange straps, $69.90, available at Zara.
  2. Arizona, $125, available at Birkenstock.
  3. Original Universal, $65, available at Teva.

By: Franz Tabora, Mississauga, @phranzzzz

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – Q&A with Vegan Leather Handbag Designer Silvia Gallo of jeane & jax

Monday, July 17th, 2017

Silvia Gallo Inspo Image

It’s always refreshing when you learn about an individual that’s disrupting the fashion industry for a good reason. Silvia Gallo is the owner of jeane & jax, a Montreal-based vegan handbag line that encompasses the importance of cruelty-free fashion and is a PETA approved vegan brand and a partner in the movement of shifting the focus from leather to vegan leather. Her stunning collection offers consumers a higher end alternative to animal leather and is quickly becoming popular with both Canadian and American consumers. We had the opportunity to meet with Silvia and see her collection firsthand, and also learn about the ins and outs of launching a business and why she is so passionate about cruelty-free fashion. 

SNTF: Silvia, you’ve worked in the retail industry for over 15 years. Can you first tell us about those early years of your career?

SG: With a B.Com in Marketing and a DEC in Fashion Design, I knew I wanted to work in the Fashion Industry and combine both fields of study.  My first position after graduating was as a Brand Manager for Baby Phat Canada. At the time, Baby Phat and Phat Farm were very popular brands and I was honoured to have the opportunity of working for such a successful company. It was the first step in my career that allowed me to learn about buying, importing, selling, advertising, trade shows, distribution, and more. As a brand manager, you are involved with everything to do with the brand, which in turn gives you a good understanding of the business as a whole.

SNTF: When did you realize that you were ready to venture on your own and start your own handbag line?

SG: After many years in the industry working for reputable brands, building networks, travelling, gaining knowledge and experience, I felt that my career had reached a plateau. I felt there was no longer any personal or career growth left working for other companies. I not only felt ready to start my own business but felt more determined and empowered than ever before! 

SNTF: Your collection, jeane & jax, is a vegan handbag line that encompasses the importance of cruelty-free fashion at an attainable price point. How did you know this was the right project for you, and how did you set about starting your own business? 

SG: There are many professions that allow you to make a difference in this world, save lives, or help people. Throughout my career in the fashion industry, which can sometimes be materialistic, it wasn’t always easy for me to measure what my contribution to society was. When I decided to start my own business, it was important for me to do something that could make a positive impact.

1.Jeane & Jax

Cruelty-free fashion will continue to be important and I am happy to offer consumers a higher end alternative to animal leather. Traditionally branded handbags have always been made out of real leather and are very expensive. I wanted to show consumers that you can have a high- quality handbag at a reasonable price, without causing harm to animals.

SNTF: Can you tell us about the materials you use and the importance of being PETA approved?

SG: We only use the highest quality polyurethane on the market and never use PVC. Our PU is the closest fabric to real leather, matching it in terms of durability, water resistance and aesthetics. It also has microfiber pores making it breathable and supple. Technology in fabric has come a long way and it is becoming harder for consumers to tell the difference between real and vegan leather.  In addition, all our hardware is custom made to ensure that there is no lead or toxic materials in our metals.

It’s important for us to be PETA-approved as it shows our customers credibility and gives consumers reassurance about our product. We are proud to align ourselves with organizations that support our movement to shift consumers to vegan products rather than animal based ones.

2. Jeane & Jax

SNTF: We know that no two days are the same for an entrepreneur. But can you give our readers an idea of what your day looks running your own brand.

SG: As an entrepreneur, I am involved in everything to do with the brand and business, which means no two days are the same, as you mentioned. One day could be spent designing a new collection or planning a photo shoot and the next could be arranging the shipment of a container or preparing sales tax returns. It pretty much depends on what needs to be prioritized on each given day. Some days are creative and others are analytical. I love that I get to use both sides of my brain!

SNTF: Did you have any obstacles while launching your business? Anything you would never do again?

SG: The biggest challenge in launching a new brand is to create awareness and visibility without having the big marketing budget that existing brands have. It takes time to become recognized yet it is human nature to want immediate results. There is a lesson to be learned in everything you do and unless you live through it, you cannot learn from it. That is the same in business and for that reason; there is nothing I wouldn’t do again.

3. Jeane & Jax

SNTF: How do you see jeane & jax evolving over time? What’s the next thing you’d like to accomplish with the brand?

SG: There are many exciting developments in the works for jeane & jax and look forward to sharing them with you in the future.

SNTF: Given that you have a background in marketing and brand management, how have these experiences helped you run and grow your brand?

SG: My background in marketing and brand management was definitely crucial in my ability to start and run my own business. Having the opportunity to manage other brands in the past, allowed me to work in all facets of the industry, giving me a solid foundation to build upon. No matter which company I worked for, I always made decisions as though it was my own, and every brand I represented became a part of my lifestyle. This was all in preparation for what I feel I was meant to do!

4. jeane & Jax

SNTF: When you were growing up, were there any people who influenced your approach to work? What was the best advice you got early in your career?

SG: My father is the person who has influenced and inspired me the most. As an entrepreneur, he taught me resilience, strength to persevere, and especially how to “hustle.” No matter how hard it was, or how tired he was, he never skipped a beat!

The best advice I received is don’t wait for the right opportunities to come to you. You need to create your own opportunities in life. Nothing will just fall into your lap…go out there and make it happen! 

SNTF: And finally, what do you wake up looking forward to? What’s next for your career? 

SG: I wake up looking forward to every new day and all the possibilities it can bring. I am inspired by opportunities and always ready for a new challenge! I recently partnered with Valerie Munger, a colleague from my past; to launch a new brand called MATLETIK, which focuses on active wear for moms-to-be. It has already been gaining great reviews and is distributed in active wear and maternity stores across Canada. We recently won 1st prize for the province of Quebec in an entrepreneurship contest. Excited to see what the future brings for both jeane & jax and MATLETIK!

To stay up-to-date with Silvia’s journey and to learn more about jeane & jax make sure to follow her on Instagram or check out her website.

By Ainsley Smith, Toronto, @ainsleysmithy

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!