Fashion Jobs – Alexandra Lee Interview

Style Nine to Five - Fashion Jobs

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While blogging has been around for years, a new generation of Instagram bloggers have been popping up on our explore pages everywhere. We recently got the chance to catch up with Alexandra Lee, a fashion-forward girl from Vancouver, BC, with an Instagram account that will make your feed dreams come true. Read on to discover her tips and tricks for curating the perfect Instagram!

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SNTF: You have over 600 posts which means you’ve been posting for a while. When did you first start taking social media seriously?

AL: I began posting seriously last summer – social media became more of a commitment for me when I reached roughly 6000 followers and was getting positive feedback on my content.

SNTF: Having an aesthetically pleasing Instagram account is all the rage these days, what are some tips you have to create the perfect feed?

AL: Be consistent. Try and use the same colorways throughout your feed and take high quality photos – natural light is your best friend. I also find it important to find balance throughout the content you post – something busy and colourful next to something clean and minimal. Plan your feed in an album or on VSCO to get an idea of which photos look best next to each other – this has been extremely helpful for me in the past!

SNTF: What is a typical day in the life of Alexandra like?

AL: Work, work, work. That being said, I am so passionate about what I do, so going to work is never a chore. I am also very health conscious – I try to do something active everyday: weights, running, yoga, kickboxing etc. I also try my best to squeeze in an OOTD, weather permitting!


SNTF: What tips and advice do you have for readers who want to start their own blog or account showing their personal style? Do you have any majors do’s and don’ts when taking photos of your outfits?

AL: I am definitely a minimalist, so I gravitate towards white walls and clean backdrops to keep my feed looking sharp. My number one tip will always be to photograph in the natural light – if I don’t get a chance to shoot in the daylight then there is a slim chance I will take any photos that day at all. If you’re just getting started, I think it’s important to get yourself out there – interact with other bloggers and don’t go too crazy on the hashtags!

SNTF: We all know how hard it is to take outfit pictures of yourself without using a mirror. How do you get the perfect photo?

AL: I’m lucky enough to have a roommate that I can harass to take quality photos for me. If this isn’t the case for you, then I would suggest taking a quick snap of your outfit to remind yourself to photograph it another day when you’ve got a friend who can help you shoot. I’ll rarely sacrifice a good outfit just to get a post up if it’s not good content.

SNTF: How would you describe your own personal style? Are you inspired by particular people when deciding what to wear?

AL: I would describe it as modern minimalist and a little bit androgynous as of late, but [my style is] constantly changing. I have a handful of bloggers that I often look to for inspiration – India Rose, FIGTNY, Mirjam Flatau, to name a few. Right now the majority of my wardrobe is made up of culottes, white sneakers and some staple tops and  sweaters. I have somewhat of an extreme passion for quality basics!

By Nicole Tinker @nicoletinker

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