You’re applying to jobs, sending out resumes, and crossing your fingers for interviews. But if you’re not seeing results, it’s time for some tough love: Are you making job search mistakes without realizing it?
Hiring managers in the fashion industry see the same errors over and over, and those mistakes could be costing you your dream job. If you’re serious about landing a role, it’s time to stop playing it safe and rethink your approach. Let’s break down six things that could be holding you back and, more importantly, how to fix them.
1. Applying Without Researching the Brand
Would you walk into an interview knowing nothing about the company? Probably not. But too many job seekers apply to roles without having the slightest clue about the brand’s aesthetic, values, or latest collections. It shows, and it’s an instant dealbreaker.
• Fix It: Before you apply, spend 15 minutes doing your homework. Browse the company’s website, scroll through their Instagram, read recent press releases, and check out their LinkedIn. Reference something specific in your cover letter or interview to show you get their brand.
2. Sending the Same Generic Resume to Every Job
If you’re using one generic resume for all applications, you’re setting yourself up for failure. Hiring managers can spot a copy-paste resume instantly, and if your skills don’t match the job description, they’ll move on.
• Fix It: Customize your resume every time. Pull keywords from the job posting, highlight relevant experience, and tailor your bullet points. Oh, and rename your file properly—instead of Resume2024, try YourName_BrandName_Resume. Small details like this show effort and professionalism.
3. Undervaluing Your Worth in Negotiations
Fashion is competitive, but that doesn’t mean you should settle for a low salary or unpaid work just to get a foot in the door. If you don’t advocate for yourself, you could be setting a precedent that undervalues your skills long-term.
• Fix It: Research salaries on platforms like Glassdoor or Style Nine to Five’s salary insights. If asked about compensation, never say, “Whatever works for you.” Instead, confidently state a range based on your experience and industry standards. Remember: It’s not just about salary. Ask about benefits, growth opportunities, and flexibility too.
4. Only Applying to Posted Jobs
If your job search is limited to scrolling job boards and clicking “Apply,” you’re missing out on hidden opportunities. Many fashion jobs are filled before they’re ever posted publicly.
• Fix It: Start cold-emailing brands you love…even if they don’t have an open role listed. Introduce yourself, share your skills, and express interest in future opportunities. Hiring managers remember proactive candidates and might reach out before a job even goes live.
5. Not Building an Industry Presence
If your dream is to work in fashion, but your LinkedIn is empty and your Instagram only has vacation photos, you’re missing a key opportunity. Brands want candidates who are engaged in the industry, not just those who say they love fashion, but those who prove it.
• Fix It: Start posting! Share fashion trends on LinkedIn, engage with brands on Instagram, and comment on industry news. If you’re a stylist, build a digital portfolio. If you’re in social media, showcase your content creation skills. Hiring managers notice candidates who are active in the space.
6. Only Applying and Not Networking
Sending applications into the void isn’t enough. If you’re not making direct connections, your job search will be way longer than it needs to be.
• Fix It: Reach out to hiring managers, recruiters, and professionals in the fashion industry. Join networking events, message people on LinkedIn, and ask for informational interviews. Connections can fast-track your application and open doors that a resume alone won’t.
The Bottom Line
If you’re doing any of these six things, it’s time to switch up your job search strategy. Fashion is competitive, but the people who land the best roles are the ones who step outside their comfort zone. Challenge yourself to research more, personalize everything, ask for what you’re worth, and put yourself out there—because that’s how you actually get ahead.
Need help crafting a standout resume or networking strategy? Style Nine to Five’s career services can help you get noticed and land the job you actually want.