Find fashion jobs in Toronto, Vancouver and Canada with an Instagram account that impresses hiring managers. Whether you like it or not, if you have a public account, your Instagram is an extension of your resume and cover letter. Your prospective employer will use it to learn more about you, what kind of person you are and what you’re all about. Not all accounts need to be perfectly curated, but they do need to have some amount of professionalism. I’m sure you don’t want your prospective employer to see that drunk selfie you just posted, or the insta-story of you clubbing last night.
Don’t worry, at SNTF we are here to help. Not only will we give you a break down of some do’s and don’ts, but our founder Christie Lohr also offers career services to elevate your professional brand! For $150 Christie will review your Instagram account to make a personalized plan to make a great first impression for potential employers.
If you are looking for a creative type of job, like a fashion job, fashion designer, something art driven, you want your Instagram to be an extension of your resume. Think of it as your portfolio. If you are a designer, whether fashion or interior, you are going to want to have your Instagram to be cohesive. You will want to have the same type of edit on each photo, the same colour scheme, and the same brand message.
Having your own personal brand is so important. What do you want your message to be? When someone looks at your feed, what do you want it to say about you? If you are a foodie, you write about food, review restaurants, cook new recipes, you’re going to want your Instagram feed to be food driven. Perfectly light shots of completed dishes.
If you want to be a stylist, use your Instagram feed as your portfolio. What are you #ootd shots? How do you style yourself? You may need to invest in a photographer to ensure that your shots are consistent. Or, a tripod and a self-timer work great too! You want to make sure you are showcasing your talent and are confident in your skills.
Even if you aren’t going after a creative position, your Instagram account will still be looked at. While it may not be as an extension of your portfolio, it will still be to see who you are. This means there are a few things you want to stay away from. Think about it, would you post something you wouldn’t talk to your boss about? Whether it be partying every night, maybe a NSFW photo or memes that have a political message that some people may not agree with. If these are the type of things you do want to post, we recommend making another Instagram account that is set to private for just your friends to see.
There is nothing wrong with posting what you want to post to express yourself, but you have to remember, your Instagram account may be the reason you’re not getting the call back for that job. Take a serious look at your account. If you don’t want to put the time and effort into your posts, set your account to private and be sure you know who you are allowing to follow you.
If you’re still unsure how to proceed in this world of social media, don’t fret! Book an appointment with Christie now!
Image courtesy of Christie Lohr – Brooklyn D Photography
By: Megan Renaud, Vancouver, @meganbrigette