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To employers and hiring managers recruiting for luxury brands such as Coach and Ted Baker, or designer labels and boutiques, it’s important to not overlook candidates from non-luxury. As a hired recruiter for companies such as these, so many times I’ve gone to submit an amazing retail candidate but because they don’t have certain luxury retail experience, they’re overlooked! And they’re probably the best ones. Great work ethic and character comes from all backgrounds. I started out at McDonald’s. That was my first job before jumping into a retail career.

What to look for in a non-luxury applicant:

1. Experience in a fast past retailer or big box retailer means they would have learned that ‘sense of urgency’, they can manage multiple employees and can handle high stress, fast-paced environments.

2. Companies such as Starbucks and McDonald’s offer excellent customer service training. Today’s world truly lacks customer service so you know you’ll be getting excellent candidates from there.

3. While overall ‘fit’ is important, don’t forget you can train new hires on your work and company culture and get them suited in your clothes. Look for a good attitude, amazing worth ethic and leadership experience whether it’s from a luxury background or not.

– Christie Lohr

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