The fashion industry is constantly evolving, and so are the skills that employers prioritize when hiring. Whether you’re just starting out or looking to advance your career in fashion, understanding what employers are looking for can give you a competitive edge. In 2024, these are the top five skills that will help you stand out in the job market.

1. Digital Literacy and E-commerce Skills

As the fashion industry continues to embrace digital transformation, having a solid understanding of digital platforms and e-commerce is essential. Employers are seeking candidates who can navigate online retail platforms, analyze consumer data, and contribute to digital marketing strategies.

How to Develop:

• Course Recommendation: Digital Marketing Strategy Associate Certificate at British Columbia Institute of Technology (BCIT) offers a comprehensive overview of digital marketing, including social media strategies, content marketing, and analytics.

• Gain hands-on experience by starting a small online store or helping a local brand with their online presence.

• Stay updated with the latest trends in digital marketing and e-commerce.

2. Sustainability Knowledge

Sustainability isn’t just a trend; it’s becoming a core value in the fashion industry. Brands are increasingly focused on eco-friendly practices, and they want employees who share this commitment. Understanding sustainable materials, ethical sourcing, and circular fashion can make you a valuable asset to any fashion company.

How to Develop:

• Course Recommendations: Bachelor of Sustainability at University of British Columbia (UBC) – Consider taking courses on sustainability management that can be applied to fashion. Fashion Business Management at Seneca College – Includes sustainability-focused courses within a broader fashion business program. Sustainable Fashion at Coursera – An online course providing a comprehensive overview of sustainable practices in fashion.

• Get involved in sustainable fashion initiatives or volunteer with organizations that promote eco-friendly practices.

• Showcase your commitment to sustainability in your resume and during interviews.

3. Creativity and Innovation

Creativity remains at the heart of the fashion industry. However, employers are not just looking for traditional design skills—they’re also interested in innovative thinking and the ability to push boundaries. Whether it’s through unique design ideas or creative problem-solving, showing that you can bring something new to the table is crucial.

How to Develop:

• Course Recommendation: Fashion Innovation at Toronto Metropolitan University (formerly Ryerson University) explores the intersection of creativity, technology, and entrepreneurship in the fashion industry, helping you develop innovative solutions and design thinking.

• Keep a creative journal where you jot down ideas and inspiration.

• Experiment with different design techniques or fashion concepts.

• Attend workshops or classes that encourage out-of-the-box thinking.

4. Communication and Collaboration

In a fast-paced industry like fashion, effective communication and collaboration are key. Employers value candidates who can clearly convey ideas, work well with a team, and adapt to different communication styles. Whether you’re liaising with designers, clients, or suppliers, strong communication skills are essential.

How to Develop:

• Course Recommendation: Effective Team Communication through the Government of Canada. This online self-paced course helps participants overcome verbal barriers to team communication by teaching active listening and effective speaking practices. Key topics include enhancing listening skills, encouraging open dialogue, and avoiding misunderstandings and conflict.

• Participate in group projects or collaborations to improve teamwork skills.

• Practice public speaking or take communication workshops.

• Focus on active listening and clear, concise communication in every interaction.

5. Project Management

Fashion is all about deadlines and managing multiple projects at once. Employers are looking for candidates who can juggle tasks, stay organized, and deliver results on time. Project management skills are particularly important for roles involving production, event planning, or marketing campaigns.

How to Develop:

• Course Recommendation: Introduction to Project Management Certificate at the University of Victoria provides practical project management skills tailored for various industries, including fashion.

• Learn project management tools like Trello, Asana, or Monday.com.

• Volunteer to manage a project, even in a non-professional setting, to gain experience.

• Highlight any project management experience on your resume, emphasizing your ability to meet deadlines and coordinate tasks.

The Bottom Line

In 2024, the fashion industry is looking for candidates who can blend creativity with practical skills, all while staying on top of the latest industry trends. By focusing on developing these five key skills, you’ll be better positioned to land your dream job in fashion.

If you need help showcasing these skills on your resume or preparing for interviews, our career services at Style Nine to Five are here to support you. Learn more about how we can help you.

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