Lemon Lemon Lime – definitely not what you would expect as a typical site name which covers everything from fashion to what’s going on in the marketing world. It is because of this flashy name that my attention was caught and attracted me to seek out more. Having just launched this month, the innovative website was created to portray the world of fashion, lifestyle and technology on a whole new level. Co-founder, Jack Harding, chatted with me about the ideas behind this new way of sharing the latest news to his online readers – “we want to bring a new way for brands to interact online and give them more than the usual written post”.

As also the creator behind OhWowYouWoreThat, Harding has made his mark in Toronto and the city’s blogging world. Through creative collaborations he has worked to create articles, videos, stories and skits, around topics with brands that wanted to connect with him and the site. A really interesting piece that caught my style attention was about next week’s New York Fashion Week coming up and how the world of Pinterest is preparing itself to be a new social media platform for the fashion event. By combining different elements to their topics, Lemon Lemon Lime has shown how adding the right amount of editorial pizzazz can really make you stand out.

Check out more by visiting www.lemonlemonlime.com

By: Mijana Veljkovic, Toronto

You should follow me on Twitter @mijanaveljkovic.