It seems like almost everybody these days is a fashion blogger. Your roommate discusses with fervour the intricacies of WordPress vs. Blogger and you think you recognize that girl from Psych 101 from Lookbook.nu. The key to being a successful blogger is a distinctive mix of personality, an excellent sense of style and compelling content to keep readers coming back for more. April Wilder has all of these qualities – and more. In a city dominated by trends, April stands apart with her unabashedly cool aesthetic; part 1970s throwback, part haute couture. I spoke with April about how she cultivated her unique sartorial perspective and her views on the fashion blogging landscape.

Zoe: Where do you draw your inspiration from?
April: I draw most of my style inspiration from men of the 60s/70s. Bowie, Jagger, Morrison, they all pushed boundaries with men’s style and I think that’s what inspires me the most in fashion. That everyone is trying to be unique and push boundaries unlike other aspects in life.

Z:Who is your go-to designer?
A: I’d say [Alexander] Wang. When I first really started getting into fashion he was one of the first young designers I liked and he has not let me down since.

Z: What trends should we avoid this season?
A: I don’t think I can say any. I’ve had a problem in the past saying I dislike a trend and then I see it worn by a person a certain way and I like it. You have to be fearless and understand that it might ultimately be a hit or a miss but that’s the fun in fashion, learning from mistakes.

Z: Any advice for readers on how to start their own blogs?
A: My advice would be take your time and plan exactly what you want from your blog. It’s hard to collect readers if you don’t even know what you want.

Z: What’s your favourite part of blogging?
A: Knowing that people from all over the world are somewhat connected to you.
Follow April on Lookbook.nu and read her daily musings on her blog, Wilder Things.

All images courtesy of April Wilder

By: Zoe Alexandra Torell, Toronto

You should follow me on Twitter  @blueauguste.

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