Fashion Jobs – Sienna Ray

Vancouver lust-worthy label, Sienna Ray & Co. recently spread its wings south, opening a pop-up shop in New York City’s trendy Nolita neighborhood. Produced from sustainably sourced, vegetable tanned lambskin, each purse resonates with Creative Director, Natalie Kathleen’s founding philosophy ‘luxurious from the outside in.’ Kathleen’s design influences stem from Vancouver’s driftwood lined beaches, greenery and mountains, elements that embody the serenity of the Pacific Northwest.

Don’t be fooled by her sunny disposition, this girl is business savvy. Her latest collection for Fall/Winter 2012 exudes more confidence and versatility than ever, geared towards the multifaceted NYC woman. Purses range in function and size from daytime satchels and weekenders, to mini evening clutches, all with convertible straps and/or handles in tow.

These latest photos are from a breathtaking shoot outside the Nolita pop-up store, in close proximity to other Canadian fashion wares such as Aritzia and John Fluevog. The lookbook showcases an edgier aesthetic than we’ve seen from Sienna Ray in the past and that has clearly won over Kathleen’s customers, the shop has extended its stay past its anticipated closing date on Christmas Eve until the end of January. Lucky for us Canadians, all of her finely crafted accessories are also available on Siennaray.com

All Images Courtesy of Sienna Ray

By: Ali Leier, Vancouver

You should follow me on Twitter @alileier.

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