I love window shopping during the holidays because all the department stores go all out, trying to be the most creative and captivating as possible. During my most recent trip to New York, I had to visit the Saks Fifth Avenue window displays as I heard they were integrating 3D technology to their holiday plans. Saks Fifth’s flagship location had a “Snowflake and Bubble” theme and on display was commissioned designers that included Stella McCartney, Proenza Schouler, Nica Ricci, Rag and Bone, Marchesa and Alexander McQueen.

You can not forget about the children (and we all have a little kid inside each and everyone of us). The most adorable thing is the feature on the children’s book, “Who Makes Snow?” and the funny looking Yeti plush toy or maybe it’s the mini me of the abominable snowman?

On the outside of the Sak’s building, a brilliant 3D light show was displayed following the theme of “Snowflakes and Bubbles”. I didn’t get a good video of it (because I was completely in aw and forgot to film it) but was able to find one from YouTube. It was absolutely mesmerizing and it’s taken holiday retail decor to a whole new level. I think it’s beginning to look a lot like Christmas!

By: Sunny Shum, Vancouver


Sunny is Footwear Buyer for Sterling Shoes Ltd and founder of www.partlysunny.ca, a Fashion, Beauty & Lifestyle Blog based in Vancouver, BC.

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