Join the T-shirt revolution”? Yes, Please!

Stylemint.com, the brainchild of fashion gurus Mary-Kate and Ashley Olson, is all about revolutionizing the way we buy our basics. The exclusive site offers monthly t-shirt collections that are chic, great quality, well cut, and incredibly affordable. Think of it as the more wallet-friendly sister of The Row and Elizabeth and James.

When you first access the site, you have to make an account in order to view the available t-shirt styles. The ladies have come up with a fun and visual questionnaire to assess if your style is “classic”, “modern”, or “runway”. Once the questionnaire is completed and you’ve created a Stylemint account, the site generates a few suggestions, based on your style profile. It’s usually spot on too. The best part is that creating an account doesn’t require any kind of payment information – you only have to give your information if you decide to order something. But, be forewarned, with all the t-shirts being around $29.00 US, it didn’t take us very long to make a decision.

One of the site’s most adorable attractions are its videos. The Olsens post videos from their “guest editors” (Mr. Brad Goreski, of The Rachel Zoe Project fame, being one of them) showing shoppers how to style each piece and how to get creative with their basics. They also post videos of themselves, usually goofing around and showing off their favourite styles.

The site is has been getting rave reviews. It’s well-organized, innovative, creative, and fun. Needless to say, it’s been in our bookmark bar for a few weeks now. The only problem is the demand. The t-shirts sell out so fast that the most popular styles now offer a “waitlist” button.

In the meantime, the rest of the “mint” family seems to be multiplying. Shoemint (designed by Rachel Bilson and Nicole Chavez, crafted by Steve Madden), Jewelmint (designed Kate Bosworth and Cher Coulter) and Beautymint (created by Jessica Simpson and Narida Joy) are all taking over the online shopping scene. The process for each site is like that of Stylemint: create your personalized profile, browse the site, watch the videos, ogle the different pictures, order anything you like, pay a very decent price for fantastic quality products, and have them delivered directly to your door, with no extra charges for exchanges or returns.

The sites speak for themselves. All we have left to say is: Viva the revolution!

1. Image inspiration: A screen shot from the style quiz on Stylemint.

2. Prince T-Shirt.

3. Magnolia T-Shirt.

4. Lenox T-Shirt.

5. I’m Almost Not Crazy T-Shirt.

6. Michigan T-Shirt.

7. Broadway T-Shirt.

All t-shirts are priced at $29.99 US.

By: Sophia Loffreda, Montreal

You should follow me on Twitter @sloffreda.

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