Posts Tagged ‘Jacflash’

Fashion Jobs – Q&A With Jaclyn Genovese jacflash Boutique Owner

Wednesday, July 31st, 2013



After graduating University in classical music, Jaclyn Genovese originally planned to own a fashion boutique as a secondary job, thereafter a career in music. In September of 2007, those same visions that sat on the sidelines diverged and became pivotal goals of the present. Thus became jacflash; the glamorous storefront located on Queen St. W, focusing on promoting unique labels in both fashion and music. Inspired by the craze of the paparazzi ‘flash’, jacflash works to make individuals feel like stars in their clothing.


Concentrating on the road that led, Jaclyn brings in varying lines like Wildfox, UNIF, Mink Pink, One Teaspoon, and many others from around the globe to Torontonians. She has dressed stars like Rachel McAdams, Jessica Alba, Shanae Grimes, and Carly Rae Jepsen, as well as Toronto’s very own Liz Trinnear, JRDN, and Danny Fernandes. Bringing glitz and glam to the cities very own red carpet, jacflash has become a one-stop shop for most street stylers in the fashion district.


Style Nine to Five: What prompted you to open up your own fashion boutique on the Queen West strip?


Jaclyn Genovese: West Queen West has been labeled the ‘Art and Design District’, and is known as the most vibrant and stylish neighborhood in Toronto. It contains over 300 galleries, boutiques, interior design shops, antique and vintage stores, restaurants, design houses, and boutique hotels.


My goal for jacflash was to embody the diversity of West Queen West for both men and women. jacflash carries everything from jeans, sweaters, and t shirts, to business and cocktail attire, and includes many influential men’s and women’s brands from around the world such as  UNIF and Wildfox from LA, One Teaspoon, Mink Pink and Style Stalker from Australia, Bing Bang jewelry from NYC, Scotch and Soda from Amsterdam and Transit from Italy. jacflash’s exclusive and unique mix of worldly fashion trends epitomizes West Queen West’s varying range of taste and personal style.


SNTF: Many fashion graduates dream of owning their own stores, complete with designing storefronts and selective buying. Where did you start when you first decided this was a definite plan for your future?


JG: I studied classical music (opera singing) in University and when I graduated I thought that I would work at a boutique and sing on the side. With my love of business and creativity, as well as growing up around a very fashion-forward family, I decided to open my own shop.


SNTF: Describe a ‘day in the life’ of a boutique owner.


JG: I wake up, take my dog Gunther to the park, get a coffee and/or make breakfast and open the shop for 11 am. I am usually at the shop working until about 8:30pm. At the shop I am on sales all day, as well as dealing with the back side of the store such as returns, putting inventory into the system, dealing with stylist pulls, going to the bank, alterationist and/or post office, getting back to emails, buying, merchandising, cleaning the shop, updating the online store, blog, instagram, facebook, twitter (we have weekly photo-shoots for our social media outlets and website) as well as just dealing with day to day challenges.


I also foster animals from both the Upper Credit Humane Society, as well as the Noble Dog Rescue, so when I have a free minute I am either promoting these animals for adoption, or taking care of a foster pet, along with my adopted dog Gunther and cat Julie.


In my spare time, I recently joined the Sheraton Orchestra where I act as one of their vocalists. I usually meet with them about once a week.


I also enjoy yoga, going to the park with my pets, going for a run or bike ride around the neighborhood or having a drink/dinner with friends after work.


In the past, I threw parties at bars/clubs. I launched both Monday nights at the Thompson Hotel’s 1812 bar, as well as Friday nights at Nyood bar. At the moment I have cut back on the weekly promotions and have stuck to doing one off events and marketing/social media for other venues and companies such as Kanji Sushi bar and restaurant.


SNTF: Who is the ‘jacflash girl’? What is her look?


JG: The jacflash girl is all around you. Our customers range from 13-60 years old. We carry basics such as jeans and tees, along with more glamorous attire like cocktail dresses and suits. We are also well known for our edgier and more unique pieces such as UNIF jackets, One Teaspoon denim shorts, rocker tees and Mink Pink’s floral kimonos.


SNTF: How do you conquer the competition in order to remain a successful shopping destination in the area?


JG: It is all about social media, branding and marketing. You must always stay relevant and never let them forget about you!


SNTF: What draws you to a certain line or brand of clothing?


JG: If I would wear it, I will buy it. With that being said, my style is more on the classic side, but I love showcasing one killer piece with a subtler outfit, for example wearing a studded leather jacket with a black pencil skirt, pumps and a white blouse.


SNTF: What is the best thing about being your own boss?


JG: I love the everyday challenges of being your own boss. There is no one but you to conquer a challenge, so there is no room for being lazy and you must always be organized which is very fitting for my Virgo personality traits. I always believed that where there’s a will, there’s a way.




  1. Headshot, Image Courtesy of Coco & Cowe.
  2. Inside ‘jacflash’, Image Courtesy of Jacflash Toronto.
  3. Jaclyn in boutique, Image Courtesy of The Style Spy.


Written By Jenn McNaughton, Toronto

You should follow me on Twitter @jennmcnaughton.

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Montreal Fashion Jobs – Girl’s Holiday Gift Guide

Friday, December 2nd, 2011

Still on the hunt for the perfect presents? Breeze through your list this year with our girls gift guide and stay stress free this holiday season.

For your best friend

The trend-setting girl in your life will love this unique, romantic pendant.

Heart Wrenching Necklace ($85), available at JacFlash.

Is your BF on Santa’s “Nice” list? Treat her with a little extra something – a cute jewel box to store her goods.

Assorted Jewel Boxes ($269 – $4475), available at Betty Hemmings Leathergoods.


For your mom

These elegant, miniature fragrances evoke sun-drenched Italy in gorgeous collectible bottles.

Tocca Eau De Parfum Viaggio ($52), available at Bicyclette Boutique.


For your younger sister

Ditch the boxy flannel and gift these super cute thermal PJs.

Thermal Long Jane Pajamas ($49.50), available at Victoria’s Secret.


For your aunt

This gold, boyfriend-inspired watch is at once classic and on-trend.

Vestal Mini Gearhead ($170), available at Watch It!.


For your grandmother


These ultra-soft slippers are cozy and luxurious, perfect for Canadian winters.

Hudson’s Bay Company Collection Cashmere Slippers ($95), available at The Bay.


For your boss

Every busy woman needs caffeine on the go.

“On The Road” Flask ($36), available at the Drake General Store.


For yourself

The best way to justify a personal purchase? To live for the motto, “One for you and one for me.” You deserve it, after all that shopping!

Longchamp Gatsby Exotic Clutch ($469), available at Betty Hemmings Leathergoods.


By: Sara Constantineau, Toronto

You should follow me on Twitter @sara_rochelle

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Vancouver Fashion Jobs – Do The Denim

Monday, July 11th, 2011

Denim shorts should be a part of everyone’s summer wardrobe. Versatile and classic, it’s easy to live in your favourite pair all day. Here’s how to wear a simple pair of denim shorts morning, noon and night, no matter your weekend plans.

The Shorts: Hadley Denim Shorts, $78, available at Abercrombie & Fitch.

For grabbing brunch with the bf, try a chic, low-key look with flats, a blouse and camel-coloured belt.

1. Faux Leather Belt, $18, available at Smart Set.

2. Tursi Penny Loafers, $59.96, available at Aldo.

3. Equipment Signature Blouse, $255, available at JacFlash.

Head to the beach in the afternoon in sandals, a tunic and your favourite bikini.

4. Girl By Band Of Outsiders Abbey Silk Cot Natural Top, $195, available at Jonathan + Olivia.

5. Yellow Polka Dot Bikini, $30, available at Old Navy.

6. Marci Knot Flat Sandal, $69.50, available at Banana Republic.

Show off your tan when you go out at night in a slinky top, heels and statement necklace.

7. Silence & Noise Colourblock Crossback Tank Top, $49, available at Urban Outfitters.

8. Valentina Necklace, $275, available from Rocaille.

9. Conjur Ivory sandals, $89, available at Nine West.

By: Sara Constantineau, Toronto

You should follow me on Twitter @sara_rochelle.

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Canada Fashion Jobs – Pretty Plumes

Wednesday, June 22nd, 2011

Feather accessories are enjoying a revival, seen on the likes of everyone from Drew Barrymore to Steven Tyler. Some are so desperate to get their hands on these nature-inspired ornaments that women are allegedly buying mass amounts of hackles from fly fishing shops. Feathers can work with any style, from lady-like to rocker chick to boho princess. Here are our picks for feather accessories that range from the subtle to the outrageous.

1. Gold Dipped Feather Necklace by Aurélie Bidermann, $555, available at
2. Suedette Earrings, $6.80, available at Forever 21
3. Addie Hippie Headband, $45, available at Jacflash
4. Feather And Chain Hairclip, $19, available at Urban Outfitters
5. Wilma Bib Necklace by Amanda Lew Kee, $65, available at Jacflash
6. Ficklin Cross Body Bag, $38, available at Aldo

By: Sara Contantineau, Toronto

You should follow me on Twitter @sara_rochelle.

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Canada Fashion Jobs – Happy Birthday Mr. Liberace!

Sunday, May 15th, 2011

Today, May 16th, is Liberace’s birthday. The highest-paid entertainer through the 50s, 60s, and 70s, he married flamboyant, glittery style with onstage antics decades before Gaga was even born. Liberace owned many an ostentatious outfit to match his equally eye-catching instruments. One of his pianos was famously encrusted with rhinestones. Another was a mirrored grand piano, for which he had a matching silver sequin ensemble and matching mirrored Rolls Royce. The lesson here? If you got it, flaunt it, and the more glitz, the better.

1. Sequin Cropped Blazer, $29.80, available at Forever 21

2. Scilia Rainbow Crystal Ring by Five And Two, $95, available at JacFlash

3. Lola Sequin Crop Top, $59.95, available at Guess

4. Camilla Rhinestone Choker, $300, available from Rocaille

5. Steve Madden Metallic Sandal, $110, available at Town Shoes

6. Fiona Metallic Boyfriend Pant, $138, available at BCBG Max Azria

By: Sara Constantineau, Toronto

You should follow me on Twitter @sara_rochelle.

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Toronto Fashion Jobs – Wear Canada

Sunday, March 27th, 2011

It’s old news that we should try to buy local as much as possible when it comes to our food, so why not do the same for our clothing? While outfitting your spring wardrobe this year try to seek out threads by Canadian designers. From established brands like Joe Fresh to young up-and-comers like sisters Chloé and Parris Gordon, it’s easier than ever to support Canada’s burgeoning fashion industry. Don’t forget to join FLARE as they “Wear Canada” on March 29.

1.Silk Shift Dress by Amanda Lew Kee, $495, available at Jacflash

2. Strapless Dress by Chloé Comme Parris (jacket not included), $815, available at UPC Boutique

3. Exposed Zipper Chiffon Blouse by Attitude, $17.94, available at Sears

4. Striped T-Shirt Dress, $19, available at Joe Fresh

5. Ashley Rowe silk tie-dye dress, $275, available at RAC Boutique
6. Iris Blouse by Dace, $180, available at

By: Sara Constantineau, Toronto

You should follow me on Twitter @sara_rochelle.

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Toronto Fashion Jobs – Put A Ring On It

Tuesday, January 11th, 2011

CCP Bishop RingHoH Tribal Wrap Ring

JacFlash knuckle ringNarwhal Finn Rings

Mr. Kate Moustache RingJO Pamela Love triple rope ring

Who says you need a fiancé to justify ring shopping? Toronto is home to a number of boutiques that offer up some serious designer bling from both local and international designers. Opening last Fall, The Narwhal is the only boutique in Canada to carry the Finn gold love knot ring (the diamond encrusted styles can be special ordered). You can also find Nicole Richie’s House of Harlow line, including this Tribal Wrap Ring. JacFlash lends its rock and roll aesthetic to this Armour Knuckle Ring from Low Luv, while the Mr. Kate moustache ring is a touch more whimsical. UPC Boutique stocks clothing and accessories from Chloe Comme Paris, a line spearheaded by two young Canadian sisters, like this silver Bishop ring. In between the latest TopShop finds at Jonathan & Olivia, you can find a host of designs by Pamela Love, like this triple rope ring made from sterling silver.

1. Finn 18k gold Love Knot Ring, $695, available at The Narwhal
2. House of Harlow Tribal Wrap Ring, $70, available at The Narwhal
3. Low Luv Armor Knuckle Ring, $95, available at JacFlash
4. Mr. Kate Logo Full Finger Ring, $75, available at JacFlash
5. Chloe Comme Paris Bishop Ring, $150.50, available at UPC Boutique
6.Pamela Love triple finger rope ring, $495, available at Jonathan + Olivia

The Narwhal, 8 Price St., Suite 101; JacFlash, 1036 Queen St. West; UPC Boutique, 128 1/2 Cumberland St.; Jonathan & Olivia, 49 Ossington Ave.

By: Sara Constantineau, Toronto

You should follow me on Twitter @sara_rochelle

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