Posts Tagged ‘career advice’

Fashion Jobs – Five Tips for Switching Career Paths

Friday, June 29th, 2018

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The thought of switching careers can seem daunting, but speaking from experience, it’s completely doable! Whether you’re in a field that you don’t enjoy, or you’re looking to return to the workforce after some time off, choosing to do what makes you happy should be the first important step on your new career journey. Once you’ve committed to go for it, the rest is all downhill! If you’re considering switching fields, We’ve put together a list of five tips on how to get started and make the transition as easy as possible.


There are different ways to go about making the switch to a new career, but researching the field you’re interested in is a great place to begin. Find out as much information as possible on things like the types of jobs that are currently available in your new field of choice, how much you can expect to make in those roles, and whether any technical skills are required in order to get hired.


Chat with professionals
An easy way to learn more about a new industry is to speak to someone directly involved in it. Schedule some one on one time with professionals in the field you’re looking to move into, and learn from their experience. You’ll get a sense of what their work life looks like, which will help you decide if it’s the right career path for you.


Once you’ve found the industry and career path that fits with your goals, it’s time to start networking. Look for professional groups in your area to connect with others in your industry. You never know who you might meet to introduce you to the job of your dreams!

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Volunteering is especially important if you’re looking to switch into an industry where you don’t already have any firsthand experience. Use your spare time wisely to get ahead by writing, volunteering at events, or putting any of your existing skills to use. It’s a great way to break into your new industry and get a taste of what to expect in potential future roles.


Hit the Books
If all else fails, you may need to head back to school to brush up on your skills. This is the route I took to change my career path, and it ended up being the best decision I could have made. Through continued education, I was exposed to other people who were passionate about the same things as I was. I also received plenty of guidance as I figured out my next professional steps, and built a network of colleagues that I still keep in touch with today.


Inspirational Images
Main image courtesy of Glitter Guide
Image courtesy of The Everygirl


By Kate Mendonca, Toronto, @kate.mendonca

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Fashion Jobs – Tips For The Perfect LinkedIn Profile Picture

Tuesday, April 3rd, 2018

Style Nine to Five - Fashion Jobs in CanadaStyle Nine To Five_LinkedIn Profile Picture

LinkedIn has come a long way from its corporate roots since it first started in 2002. What was originally a website for recruiters and employers to post job openings, and job seekers to share their CVs in the corporate world, has now expanded to a full-on networking site catered to all professional industries whether corporate, creative or freelance.


Your LinkedIn profile picture is probably the most important element of your profile asides from your employment history. This is the first impression your audience has of you even before they take the time to read your ‘headline’ or ‘current role’. Check out our Founder Christie Lohr’s LinkedIn profile for some inspiration! Whether you’re looking to build your professional network or you’re looking to turn your first job into your dream career, you want your profile picture to be welcoming but also a clear representation of you. They say dress for the job you want, well the same could be said for your profile picture! Here are some of our recommended tips picking the perfect LinkedIn profile picture to get you standing out from the crowd!

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Clear Shot of Your Face
As we mentioned, since this is your first impression on LinkedIn, you want your profile picture to be a clear shot of your face. Whether you choose to use a headshot style image or a selfie you’ve taken yourself, it’s your call, whatever you think best describes you and your role. Are you working at a more conservative company or on the senior leadership team? If you have a more senior role, you should consider having a professional photographer take your photo, whereas if you work at a more conservative company, you could have a co-worker take it for you or take it yourself.  Just know if you’re going to take the image yourself with your smartphone or digital camera try and get it straight on and not too close to avoid up the nose shots which are never a good look.


Avoid Group Shots
If you are going to use an image you already have and don’t feel the need to have something super professional, it’s best to use a solo image of yourself so people don’t get confused as to which one is you. You should also try to avoid using an image where you’re too close to the people so much so that they are either halfway in the image with you, or you’ve had to crop too close into your face where it’s now pixelated and looks poor quality.

Style Nine To Five_LinkedIn Profile Picture_Smile

Don’t Forget to Smile
You want to come across as friendly, relatable and most of all approachable when people get a first look at you. You wouldn’t meet someone in a professional setting with a frown or overly pouty lips, would you? Try your best to have your profile picture of you smiling or at least a pleasant energy to your face like a smize if you’re not someone who smiles. This is especially important if you’re in a public facing industry, be it customers or business partners because you just want to look pleasant to interact with. If you are going for a big grin in your photo, stay away from overly exaggerated smiles which could come off fake and cheesy.


Make Sure it Represents You
You want this profile picture most of all to represent you professionally. Do you work in an industry where you usually wear a suit, then wear one in your picture. Are you a fashion writer or buyer for a big retailer, then look it! This is where “dressing for the job you want” comes in the play; you should be wearing in your profile picture essentially what you would wear to work, whatever your work environment is.

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Clean & Bright, But Not Over Edited
The last thing to keep in mind when selecting the image to represent you on LinkedIn is to make sure it’s clean and bright but never too edited where it looks low quality or overly contrasted. While we’re all for a little cleaning up and editing of an image, just remember to stay away from coloured filters, icons or other edits that aren’t professional. LinkedIn is not the place to get creative with your images unlike other platforms like Tumblr or Instagram!


By: M.J. Elle (@TheMJElle) Toronto, ON

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Fashion Jobs – Q&A with Veronica Hosszu, owner of Elizabeth Noel

Wednesday, March 7th, 2018

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Moving to London at the age of eighteen for university, Veronica Hosszu applied to work at a gift and ladies’ wear shop called Elizabeth Noel. By her early twenties, Veronica purchased the store from the now late Elizabeth Noel and transformed it into one of the most well-known evening gown boutiques in London. Veronica and her team of “dressperts” are always ready to dress their clients for the special occasions in their lives. Style Nine to Five had the opportunity to sit down with Veronica and Store Manager, Christine Petric to learn more about the Elizabeth Noel experience and what it takes to run a formal wear empire.  


SNTF: How would you describe the style at Elizabeth Noel?


Veronica & Christine: Elizabeth Noel is all about vintage pieces mixed with modern touches. We like to think of it as bringing back the Betsy Johnson style with our bright fuchsia pink colours and fun, relaxed environment. We wear t-shirts and sweaters with fun sayings and want our clients to enjoy their time with us shopping when for their special occasions. 


SNTF: What is it about the formal wear industry that appealed to you over more everyday apparel?


Veronica & Christine: We still carry tons of casual dresses and have even started stocking up on more evening wear. The evening wear was slowly incorporated into our stock as graduations started turning more formal. When we see a demand, we always try to find something to suit the need. Many parents comment on how they never had dresses with such extravagant details 10 or 20 years ago. 


SNTF: What are some of the challenges you had to overcome in order to establish Elizabeth Noel as a standout shop on Richmond Row?  


Veronica & Christine: Richmond Row is always buzzing with new people coming in which often brings clients to us. Our name carries and brings people from out of town as well. One of the challenges of being downtown is finding enough parking spaces which is why we moved to our current location. Unlike when we started concentrating on eveningwear, we now have more competitors in our niche so we continually strive to stay ahead of trends to make sure we stay relevant.


Trends come and go even faster these days with technology only one click away. In the current economic state, we hear of many evening gown stores closing. We often absorb new clients with our reputation as the need for gowns across Canada is seemingly increasing. We just recently opened up a new section in the store to try and accommodate double the change room space we previously had. The biggest struggle with this is trying to maintain the same level of customer service and one on one attention. If we could survive off our entire business being private appointments, we would love to do so.  

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SNTF: Elizabeth Noel caters to a younger demographic particularly for prom and graduation attire. What are some of the challenges and rewards that come with working with young women?


Veronica & Christine: During Prom and Grad season we see all kinds of young girls come through our doors. One challenge is keeping them engaged so that they buy through a brick and mortar location. Getting to come into our shop to find a beautiful dress you cannot wear every day and have that special time to feel beautiful can be a wonderful experience and we love helping these girls find the dress of their dreams.


Not all girls get the chance to do so, however, which is why Veronica started the Princess Program. We book private appointments for girls who have health challenges and cannot afford an expensive dress so that they still get to have that special experience and select a brand-new dress of their own. We are now reaching out to Make a Wish foundation and Canadian Refugees as well as children from the Children’s Aid Society.


SNTF: Elizabeth Noel has been serving the London community for over 45 years; what is the secret to such a long-lasting business?


Christine: Trying to stay current and being present in your business daily. Veronica is here seven days a week and is always trying to serve our clients the best she can. All of our staff are trained to come up with solutions and to help clients figure out exactly what they have pictured in their minds. We don’t call ourselves “dressperts” for nothing. We are dedicated to giving the best service we can and staying organized to ensure we know what is going on in and out of the store at all times. 


SNTF: How has the experience of shopping for formal wear changed over the years?


Veronica & Christine:  Not long ago it was very common to walk into a store and walk out with a dress off of the rack that required minimal alterations. In today’s industry, most girls end up ordering a dress which can take anywhere from a few days to be shipped to 24 weeks to be made. Once the dress arrives, they all come in dress sizes and standard lengths that often need alterations. Technology also keeps the trends moving so quickly you cannot sell last year’s dresses, so companies compensate by carrying less stock. This all means you need to shop earlier than ever to get the dress you really love. 


SNTF: Has the rise of online shopping made it more challenging to stay relevant?


Veronica & Christine: We get orders online and over the phone daily. We have sold internationally to countries like the USA, Brazil, Portugal, Russia and from coast to coast in Canada. We also launched our new website to make it easier to navigate and gain access to information.


There are so many fake websites on the market. Every year, many people come to us after a dress disaster arrives at their door from a fake website. Companies regulate their pricing so if a dress is online for $200 and is sold everywhere else for $700, the chances are that the dress is not going to show up with the quality of a name brand.


What most kids don’t understand is how the dollar conversion works as well and what duty charges are. As official dealers, some companies compensate duty and shipping charges for us whereas when someone else orders a dress online, they are actually paying extra at the door once the dress is converted from American to Canadian dollars. We are proud to say that we are often cheaper than most online stores to purchase from. We also tend to be cheaper than purchasing from a store located in the United States once all the costs are added up.

Elizabeth Noel

SNTF: Where do you find your style inspiration? How do you choose the looks that you carry?


Christine: Veronica and one of our employees travel a few times a year to the US to see the prom markets and fashion shows for the new collections coming out for the next year. They select basic styles and trendy pieces that they believe will do best in the upcoming season, trying to predict what will be popular before photos are even released online. They need to take everything into consideration from the different types of clients and occasions to what sizes and colours are most important for each style. We are always on top of purchasing new dresses throughout the year and have new shipments arriving weekly from September to June.  


SNTF: Do you find that social media such as Instagram or Pinterest affect the styles you carry at Elizabeth Noel?


Veronica & Christine: ABSOLUTELY! You cannot keep kids off of their phones! The first question we ask when a client walks through our door is “Do you have any photos?”. We also encourage bringing in style codes or photos of dresses they like online so we can get a feel for the style they are after. It makes our job easier to help pull the right dresses. 


The downside to sites like Pinterest is many dresses are actually poorly made knockoffs or sold-out styles that are impossible to get. We find it is easier to look at official brand websites or collections to see legitimate photos of new styles. 


SNTF: Can you describe a typical workday for you?


Christine: Veronica makes sure she gets the kids out of the house and to school with Coco (our store puppy) in hand. She sometimes stops to clear packages or to pick things up around the city. We arrive early to open and get everything ready to go. Usually, we have people lined up at the door ready to come in. The day consists of customers of all types coming in and staff members bouncing around helping each person and putting away all of the stock that is tried on. 


Every day is different when boxes come through the door, specials need to be called in, issues arise, or things need to be dropped off or picked up from alterations or the dry cleaner. At the end of the day, we stay late for final decisions and to close the store. Veronica is often here from 10 am to 9 pm especially since free private appointments run after-hours most of the week.  


SNTF: Do you have any advice for those looking to get into the formal wear industry?


Veronica & Christine: Having exclusive brands is key. This makes you different and avoids registry mishaps from other stores. You need to be dedicated and constantly on top of companies ensuring specials are coming in and correct. Humans sew the dresses and ship them so mistakes can be made. We have never missed a wear date and do everything we can to keep track of the dress and get it in on time. 


SNTF: What do you see for the future of Elizabeth Noel?


Veronica & Christine: We have been bursting out into contests, events, and being a social media leader. We intend to continue looking for ways to raise money for our charity and engage clients online and in-store with fun events that support the community and to make their experience more unique and fun.


We will constantly strive to uphold our reputation and look for ways to improve. Over time we hope to expand our sales and possibly incorporate new ideas into the business. This year brought bigger and better things for our charity with fashion shows, an upcoming adult prom, and a screening of “Mean Girls” at the Hyland theatre. We have our newest employee Coco, a photo wall, new change rooms, a new website, and plenty of new stock! 


By: Avery Lafortune, Toronto

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Style Careers – A Guide To Fighting That January Workplace Slump

Monday, January 15th, 2018

Style Nine to Five - Fashion Jobs in CanadaSTYLENINETOFIVE_JANUARY WORKPLACE SLUMP_inspiration

As we hit mid-January, it’s finally setting in that the Holidays are over and it’s back to reality with life, and especially work. These next few weeks can be some of the hardest to go through as we catch-up from time off, settle into the winter months and get back to our routines. Many of us tend to fall into a rut thanks to those January blues that might make it hard to find motivation. But the truth is, it’s time to saddle up and take these first few weeks of the new year by the reins to set yourself up for a successful year ahead. We’ve got our guide ready to go on how to beat that January work slump!


1. Reorganize And Refresh Your Workspace

A fresh year at work should mean a fresh workspace! Take advantage of many of your co-workers still being away for winter vacations and clean up your workspace. Whether you need to bring out your duster and vacuum or just reconfigure your setup, starting the year off with a tidy and organized workspace is a great way to set the tone for the year. Don’t have a personal workspace? Get the entire team involved and get your work environment in tip-top shape!


2. Build A Career Action Plan

Career action plans should always be a work in progress that you’re always tweaking, but taking the chance to reset and realign your goals at the start of the new year will help you stay focused and motivated in January. We like to break our action plans down by year, quarter and month to have a measurable way to stay accountable to it. If this isn’t something you or your employer already does, making this a tradition year after year for yourself will definitely benefit your career in the long-term!


3. Start Some Friendly Competition

Are you not the only one feeling those winter blues at work? Maybe it’s time to set up a little friendly motivation at work to boost team morale! Whether it’s company-wide program set up for you by your employer, or something you start privately with some close co-workers try to make it fun and achievable. Not sure where to start? Look at competitions with things like sales goals, project completion and other key productivity indicators and make the stakes fun like a gift-card or a paid dinner by last-place finisher.


Inspiration Image from BlogTO/Lee Chu


By: M.J. Elle, Toronto, ON (@TheMJElle)

Are you an employer? Post your fashion job or retail job here.

Are you a job seeker? Find fashion jobs and retail jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, style jobs, retail jobs, career advice and fashion trends!

Fashion Jobs – 5 Staple Pieces To Keep Your Work Wardrobe Small But Stylish

Friday, January 5th, 2018


One of the perks of growing up is you stop growing, so that means you can invest a little more in high-quality life-long pieces for your wardrobe. If you’re anything like us, as much as we live for fashion, 2018 is all about keeping a downsized yet functional closet especially when it comes to our workwear. But who says you have so sacrifice closet size for style? Not us! We’ve rounded up our 5 must-have pieces every style-conscious woman needs to keep her work wardrobe small yet stylish!

Every style consultant, blogger and magazine will tell you that you must have a go-to little black dress in your closet, and trust us they were right! When it comes to a LBD for the office, keep your hemlines and cuts appropriate and we always recommend a more simple style that you can style multiple ways to get the most wear out of it. Accessories like necklaces, belts and brooches can really change the look of a dress!


Shop the Look: Banana Republic LIFE IN MOTION Wrinkle-Resistant Stretch Neoprene Sheath Dress, $160


The Black Blazer
Coming right behind the LBD is the black blazer. Everyone and we mean everyone needs one in their life. With so many different cuts and styles, there’s an option to suit every body type. For the office, we recommend a style that allows you to roll up your sleeves when it’s time to get down to business and comes with functional pockets.


Shop the Look: A.L.C Duke Jacket, $595, available at Nordstrom


The Classic Cardigan
Cardigans are one of those pieces that never really goes out of style in our opinion. They’re a great way to tie together any outfit from a blouse and pencil skirt to a t-shirt and jeans on a casual day. Avoid materials that shed easily to keep you from constantly lint rolling, or getting fibers annoyingly caught in your lashes!


Shop the Look: McQ Alexander McQueen Grey Wool Long Cardigan, $330, available at


The Comfy Dress Pants
As much as you want to look good at the office, comfort should also be top of mind. We sit for hours or run around frantically getting things done, and that is why a comfortable dress pant is a great choice for your work wardrobe. Avoid loose, flimsy materials that may get caught on things like filing cabinets or ladders and just like a blazer, always look for a pair of dress pants with functional pockets.


Shop the Look: VINCE Stitch Front Strapping Pants, $375, available at


The Printed Blazer
Because just one blazer isn’t enough in your workwear arsenal. We’re loving grey-plaid blazers that literally pair with everything from blue jeans to black slacks, but choose a colour and print that works for you. Avoid anything too loud if you’re workplace is more on the conservative side and try and find a pattern that is versatile so you can easily put it together with other pieces in your closet.


Shop the Look: Zara Double Breasted Checked Blazer, $149


Inspirational Image:
Image courtesy of @FIGTNY


Product Info:

  1. Banana Republic LIFE IN MOTION Wrinkle-Resistant Stretch Neoprene Sheath Dress, $160
  2. A.L.C Duke Jacket, $595, available at Nordstrom
  3. McQ Alexander McQueen Grey Wool Long Cardigan, $330, available at
  4. VINCE Stitch Front Strapping Pants, $375, available at
  5. Zara Double Breasted Checked Blazer, $149


By: M.J. Elle, Toronto, (@TheMJElle)

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – Weekly Recap

Monday, November 27th, 2017

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Now that November is almost to a close, we wanted to kick off the new week by recapping all our favourite Style Nine to Five articles from the week prior, just to ensure we’re all on the same page when it comes to the world of SNTF fashion. From a fashionable gift guide to re-cap of interning at FASHION Magazine, here are the top articles from last week.

Cosy & Stylish Cardigans For The Office_Inspiration

 Cozy & Stylish Cardis For The Office
The minute those leaves start falling and that air gets crisp, it’s cardigan season! A classic layering piece that never truly goes out of style, cardigans come in so many different cuts, lengths, and materials. Cardigans make the best type of layer sweater for the office as they’re easily taken off and don’t need to be pulled over the head, often causing static (a.k.a one of the biggest style faux-pas known to mankind) once those heaters go on. We plan on staying, cozy, cute and static free this year at the office with our favourite cardigans of the season! Read the full post here

stripe inspo

5 Fresh Ways to Wear a Striped Shirt This Fall
Stripes always bring out the inner cool French girl in all of us, and sometimes we just need to add a little Parisian flair to our wardrobe. Parisian street style is always a touch of masculine with a dash of classic mixed with some edge, and voila, you end up having the ultimate French-inspired look. Stripes are a wardrobe essential and closet favorite. Just like the white button down and skinny jeans, it is a staple you can wear all year long and overall carries a classy and polished look. It is a neutral in the world of prints and is the easiest pairing with other prints and colors. The outfit possibilities with stripes are endless, and we have rounded up a few of our top put together looks.  Read the full post here.


Fashion Holiday Gift Ideas for Him & Her
It’s officially the holiday season! Christmas is fast approaching and we are currently dealing with one of the most mentally exhausting dilemmas of the year – gift giving. Let’s face it: we’ve come to the point where we usually have to ask a person what they desire for the holidays and they don’t provide us with a straight answer. Unless they don’t mind anything that’s handmade, it’s generally difficult to shop for a person who has no idea what they want especially when you’re on a strict budget and there are many retail promotions happening around.  This short guide provides a few gift ideas for Him and Her that will not only help narrow down your potential options but also are justifiable and practical for many occasions! Read the full post here

Christie Lohr - Style Nine to Five

Think You’re in a Retail Rut? Need a Change?
Not so fast. I truly believe retail can be a career! Store Managers can make upwards of $75-90K. I was once a Store Manager myself and can honestly say it was one of my favourite times in my life. Loved the buzz on a busy Saturday, the joy in customer’s faces when they found an amazing outfit and creating a little team/family that motivated me just as much as I motivated them. Read the full post here

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What’s it Really Like to Work as an Intern at a Fashion Magazine
Love it or hate it, The Devil Wears Prada has left a strong impression on pop culture today. Even now, more than ten years after the film’s debut (it premiered in 2006!), it continues to influence the way the general public perceives the fashion industry as a whole. With insiders like Anna Wintour leading the way, it’s no wonder that fashion magazines, in particular, get the unfortunate reputation as a hostile and competitive work environment. Well, I’m here to say that based on my experience as an intern at a major Canadian fashion magazine, those impressions are definitely not true. So let’s get into it, and we can finally put some of those myths to rest. Read the full post here


Inspirational Images
Image courtesy of Miroslava Duma
Image courtesy of Refinery29
Image courtesy of Bloglovin
Image courtesy of Elle
Image courtesy of Christie Lohr
Image courtesy of Who What Wear

Fashion Jobs – Q&A With Danni Simmen, Founder & Creative Director of Pepper B. Design

Tuesday, October 31st, 2017

Style Nine to Five - Fashion Jobs in CanadaPepper B - Danielle Simmen - Designer headshot -3

Creative, inspirational and a home décor vixen are just a few ways you could describe Danni Simmen, owner and creative director of Pepper B. Design. We had the chance to chat with Danni and ask her a few questions about her brand and also receive some advice for those looking to both launch their own business and a career in the world of design.

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SNTF: To get things started, can you first tell us how you broke into the home décor business?


DS: I studied textile design in university at OCAD U in Toronto, and Winchester School of Art in England. And then worked in the home decor design industry for about five years before taking the leap to start out on my own.


SNTF: What was it that sparked your interest in the field? 


DS: When I was growing up I would constantly rearrange and redesign my bedroom, and luckily for me, my parents were very supportive of all my creative interests, even when that meant endless trips to home depot for another can of paint or supplies for a DIY project. It wasn’t until my first year of university that I realized how much I loved working with textiles. I was enrolled in the drawing and painting program at OCAD and started to feel a need to create art that was also practical and useful for everyday life, so I switched into the Material Art and Design program and loved it.

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SNTF: You’re the founder of Pepper B., an incredible home décor brand with a focus on patterns and products designed in Canada. When did you first get the idea to start your own business?


DS: I had always imagined starting my own business, but I didn’t have a clear idea of what it would be. So years later when I was designing home products for other brands, part of my job included styling product and setting up company e-commerce sites. I thought I should really do this for myself with my own designs, and the idea grew from there.


SNTF: Would you say that it’s your passion for home décor that has grown Pepper B. to the brand that it is today?


DS: It’s a passion for home decor, but also for patterns! I love the impact patterns have in a space and how they provide a perfect finishing touch.

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SNTF: And we have to ask, what’s the story behind your brand’s name! 


DS: It’s a play on naming different colourways of a pattern, for example, a red version could be “Pepper A”, and a purple version of the same design could be “Pepper C”.


SNTF: What would you say are some of the benefits and challenges of running your own business?


DS: I love creating my own schedule and having the freedom to work when I’m feeling most productive. I’m not a morning person, and I get the most done in the afternoon and evening. On the flip side, it can be challenging working primarily on my own and not having another person to bounce ideas around with and share the workload.

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SNTF: Have you had any mentors to help you navigate along the way?


DS: I haven’t had one person in particular, but I have had a lot of support from family and friends. Their encouragement and support have been amazing.


SNTF: Since launching Pepper B. in 2015, has there been any major obstacles you’ve experienced along the way or mistakes made? If so, how did you overcome them and move forward?


DS: I’m lucky not to have experienced any major obstacles, but there have certainly been many bumps along the way! I’m a nonconfrontational person so when issues arise, it is tempting for me to just move on and not to address it. I’m learning I need to stand my ground and make sure my voice is heard even if it makes me feel extremely uncomfortable. Recently when I placed an order for new fabric, my printer used the wrong colour for one of the designs and when I pointed this out to they did not want to take responsibility for the mistake. In the end, they did reprint the entire yardage but it took a lot of pushing, and persistence on my part.

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SNTF: What’s a typical day like for you?


DS: I like to start the day with a big cup of coffee, listen to a podcast, and take my dog for a walk. The rest of my morning is generally dedicated to emails and any design work or website updates, and in the afternoon I pack and ship orders, or visit my seamstress to pick up items to ship the next day. Sometimes I’ll also be photographing products or styled shots for social media or visiting with potential stockists. It’s always changing but it certainly keeps it interesting.


SNTF: Where would you say you find your day-to-day inspiration? Do you have any tricks for when you hit a creative slump?


DS: What works best for me is taking a break and giving my brain a new focus for a while so I can come back refreshed. If I’m feeling motivated I’ll go for a quick run, but sometimes taking a walk and picking up a coffee can do the trick.

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SNTF: For those interested in starting their own company, what’s one piece of advice they need to hear?


DS: Don’t wait, just do it! You will never feel 100% prepared. But you WILL learn as you go, and you won’t regret putting your dreams into action.


SNTF: Do you have any tips for tips for maintaining a work/life balance while growing your business?


DS: It’s tempting to keep working away until a long to-do list is tackled, but I’ve learned that if I schedule personal time in advance, I’m more likely to take a breather and get away from my desk.


SNTF: And finally, what would you say gets you excited each morning? What is next for both you and Pepper B.?


DS: I love connecting with customers, and meeting new people who are doing great things in the creative industry. Next up we’re planning on adding some new product categories to our collection, and we’ll also be at the One of a Kind Show at the end of November at Exhibition Place in Toronto. Come say hi!


To follow along with Dani’s entrepreneurial and creative journey make sure to give her a follow on Instagram.


All images provided by Ruby Social Co. 


By Ainsley Smith, Toronto, @ainsleysmithy

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Fashion Jobs – 5 Ways To Get Your Career Back On Track

Friday, October 27th, 2017

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Life is full of highs and lows, and the same goes for your career. You’ll have times where you feel you’re exactly where you want to be and have a sense of accomplishment. In other cases, you might be at a part in your career where you feel stuck or need more of a challenge to continue growing. Whether it’s looking for that next opportunity, or finding ways to grow with a company you love, having to refresh your career is nothing to be ashamed of. If you’re looking for that je ne sais quoi for your career check out our advice for getting back on the right career path!


1. Set Goals, Have A Plan

That one piece of advice everyone in your life has given you, from your dad to your financial advisor of having a plan is by no means a gimmick. Setting career goals and building an outline of some sort of plan -five years, 10 years or even three months, is extremely important to working towards your ideal of success. What’s the key to the master plan working? Knowing that you can never really plan out life, and the plan is more of a template.


2. Network Is Your Networth

Talking to your friends and family is always a great way to get advice. But sometimes looking to your professional network to discuss career planning might be more beneficial. Your colleagues and superiors can give you a perspective based on their first-hand experience of you on the job, and the industry you’re in. Whether it’s feedback on your strengths and opportunities or insights on potential opportunities, your professional network is a goldmine of potential.


3. Work With A Recruiter

If you’re looking to make a move from your current organization, you might want to try connecting with a recruiter. Once you get to a certain level in your career, the best companies and opportunities are usually filled by a recruitment firm or consultant. Not all recruiters and processes are the same, so we recommend finding someone who specializes in your industry and is dedicated to getting to know you, in order to find the right fit for you. Starting on our job board is great for finding your new career in fashion and retail!

4. Higher Education

Sometimes that promotion or new opportunity requires a bit more training or education and it’s never too late to head back to class! Some people choose to study a full degree or diploma program, while others might prefer taking a couple courses or getting a certification. There’s an endless supply of free online training that can easily be completed after work, and some companies even offer internal development courses. Whatever way you choose to go, know that education really is power!


5. Find A Mentor

One piece of advice any senior level manager or executive will give you, is to find a professional mentor. This is someone who has insight into your industry or company and that can provide you with advice, inspiration and knowledge to help you grow in your career. Look to people within your industry, organization or network who either you would like to learn more from or have enjoyed communicating with. Big organizations often have mentorship programs senior managers and executives participate in, so be sure to take advantage of that.


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Image courtesy of Laia Magazine


By M.J. Elle, Toronto, @TheMJElle

Are you an employer? Post your fashion job here.

Are you a job seeker? Find fashion jobs here.

Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!

Fashion Jobs – Q&A With Owners of Wedding Boutique LoversLand

Thursday, September 7th, 2017

Style Nine to Five - Fashion Jobs in CanadaDanielle&Yvonne-132

There is no doubt that Danielle Gulic and Yvonne Reidy are merging the gap between fashion retail and bridal and changing the way women approach bridal shopping at LoversLand. Their fresh and inspirational concept store brings you a feeling of ease and comfort, as if you are catching up with good friends over an afternoon of shopping. Entering the world of LoversLand, you are celebrating all that is love whether finding a bridal dress in The Haven or finding pieces for your honeymoon. The best part is you don’t need to be a bride to walk right in; there is something for everyone and the girls got you covered.


Style Nine to Five had a chance to sit down with both Danielle and Yvonne and hear more about their journeys, inspirations, and their perspectives on bridal fashion.


SNTF: Can you tell us about the years before launching LoversLand and what lead you to be entrepreneurs?


Yvonne: Similar to Danielle, I had been in the fashion wholesale business for ten years representing fifteen Scandinavian brands, and at that time a lot of my friends were getting married and I found my experience going to these bridal boutiques very tired and dated. With Toronto having a really lively fashion scene and everything changing, I realized the bridal sector had been ignored. I was never truly happy working for someone else, dedicating so much of myself, and sometimes I felt resentful working for other people because I didn’t feel like I was being heard or appreciated. All those experiences led me to my path of doing something on my own.

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SNTF: How and when was LoversLand created and what was the concept behind the business?


Danielle: The experience I provided for a lot of bridesmaids was very open-hearted, down to earth, and private. Girls were saying their bridesmaid’s experience was better than their own bridal fitting so for us the biggest question we had to ask is why is bridal such a separate category to fashion? Why is it in its own category? So we knew it had to be an open and inclusive experience for all customers because we wanted to bridge the gap between fashion retail and bridal. It’s odd how the only time you entered a bridal shop was when someone had an engagement ring on and was planning a wedding. For us, love is beyond just the wedding day and we wanted to create a space around that concept. Bridal couples are changing and everything is more customized and personal, so we bring our own style to the bridal industry that has to catch up.


Yvonne: We wanted a place that people kept coming back to. We found it surprising that if a girl had the best experience in a bridal store and she is going to spend the most money on one certain thing I cant believe you just say goodbye to them and don’t build a relationship with them where you see them again on their anniversary, valentines day or honeymoon and nurture and grow with that customer.


SNTF: Did you encounter and obstacles while launching the business?


Yvonne: We worked on the business plan for two years before we had the funds to get a space. The first obstacles were coming up with a concept and brain storming our ideas. We knew it was going to be bridal driven but we really wanted to separate ourselves from what was happening. Next step was getting the finances and that was really all about networking which led us to an investor in New York.  We had to pitch the idea and that was a challenge as new entrepreneurs but we got through it, he invested in us, and we were able to move forward. But every day there are obstacles and we are learning as we go.


Danielle: I think a lot of people thought we were crazy when we explained our idea to them. They didn’t see our vision like we did, especially when trying to get suppliers. Yvonne always said “just wait, just wait until they see us open” and they see it now. Trying to verbalize your idea to people was a challenge, and knowing we wanted something different and big wasn’t a slow step process, we wanted it to be strong and impactful.

haven appointment

SNTF: How did you choose Toronto as the city to introduce LoversLand?


Danielle: We both live in the Ossington and Dundas area and are part of the community. When I opened Two Birds Bridesmaids it was down the corner from us now on Ossington. We have both been here for fifteen years, so as Torontonians it made sense for us to stay here. This area is always evolving and it’s inspiring to watch and be a part of the community growth.


Yvonne: We had a lot of support in the city and we ultimately wanted to do it here. We wanted to be Canadian and Toronto is the biggest city – it’s the hub, there is always so much going. We knew it would be a great test market for our concept.


SNTF: How do you decide what pieces are brought into the store? What are your influences?


Danielle: From day one, Yvonne and I had a very collective buying experience; there really wasn’t a procedure we followed. It really was what we liked, what we thought our customer would want, and now with the team, we have a few other opinions to hear. Yvonne’s experience in the wholesale industry has been huge because she is constantly seeing these new up and coming brands, and because she has helped launch so many brands here in Canada she has a knack for finding new trends that haven’t reached Toronto but knows they will work for our client. We have to expand the narrow focus on bridal styles. As for things that influence us, everything around us is influential; our team, our travels, art, and our customers who come into the shop.


Yvonne: Only now we feel we have the right assortment because everything is trial and error. There have been times when you think something is amazing and then you’re surprised it hasn’t received the reaction you thought it would get. But that’s the thing; you really have to listen to what your customer wants without selling just to sell. For us it’s having the right balance between something new and what the customer wants. We always want to make sure that what we are selling and what we are pushing is a representation of us.


SNTF: How would you describe your own personal styles?


Danielle: I would say my personal style reflects a comfortable mix of things; glam vintage pieces with a tomboy street style spin.


Yvonne: For me classic and comfortable is what I lean towards. I like to pair some modern pieces with vintage denim. I usually like to commit to a couple of great pieces a season and I work my closet around it. It usually works, at least people tell me it works to make me happy.

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SNTF: What is the best piece of advice you have ever received?


Danielle: If you’re going to do it, do it 100% and give it your all. Work hard, be persistent and put all your effort into it. I always say you do have to be a little crazy to be an entrepreneur because you do sacrifice a lot and quite often you have to listen to your gut instinct.


Yvonne: My mother used to always say, “Just take the risk.” When we started to build our business she always told me to do it because if I didn’t I would never know. And if by chance it didn’t work out, I would have my answer and I can move on.


SNTF: Are there any challenges sharing the business? What is the best part about having a partner?


Danielle: We have a shared vision, and from day one what attracted me to Yvonne was she had a strong work ethic and she carried herself very well. In a sense she is someone you have a lot of respect for and I have a lot of respect for her. I think having a partner is awesome because there are going to be stressful scary days we all go through and have, and days when you can’t be 100% but it’s nice to know there is someone who cares as much as you do.


Yvonne: If it wasn’t both of us collaborating daily, it would be a much more narrow vision. We share the workload and ideas, and it is a great feeling knowing there is someone who has your best interest. I wouldn’t say we have challenges amongst each other; we are very understanding and straightforward with each other. We understand if one of us needs a day to reenergize because we come back with a new sense of what we want and we move forward. What solidifies the relationship for me is that it (LoversLand) wouldn’t be as good as it is now if she wasn’t part of it.


SNTF: What would you say sets LoversLand apart from other bridal boutiques?


Danielle: Our goal was to always create a brand and environment that is both approachable and welcoming, not making bridal and weddings feel like a secret club that only a few are welcomed to and get to experience. It’s not just a bridal experience that you get here it’s very real; it’s inclusive and intimate. We have something for everyone and it doesn’t matter what stage in life you are at, we are celebrating love as a lifestyle.


Yvonne: The first thing that sets us apart is anyone can walk through the door at any time of the day. You don’t need to be a bride or make an appointment to enter the shop. I also think we are more concerned about women feeling the best they can feel on their big day whether it’s our dress or not. If we are getting the feeling of it not working in here, we offer suggestions of where our client can go because for us it’s making sure that women are feeling the best and are looking the best they can look.

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SNTF: What do you see as the next step for LoversLand? What can we expect?


Danielle: There are some very exciting things happening as we speak, but our lips are sealed. You will just have to be patient for what we have coming. We couldn’t be more thrilled!


To stay up to date and follow the journey at LoversLand make sure to check out their website and follow them on Instagram.


All Images Courtesy of LoversLand


By Ivana Pavkovic, Toronto, @iforeveronvacation

Fashion Jobs – How to Balance Your Side Hustle While Working 9 to 5

Wednesday, September 6th, 2017

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Let’s face it, working your 9 to 5 job is great for paying the bills and allowing you to live that somewhat aesthetically pleasing lifestyle you just can’t let go of. But the truth is, your day jobs typically aren’t very inspiring and they can tend to leave you feeling burnt out. This is why it’s important to have hobbies if you have a busy work life because as sappy as it sounds, your they are what truly keeps your heart beating.


So, let’s say you’re dabbling in your hobby on the side, whether it’s Instagram, painting or nail art and you absolutely love it. The only thing is, your hobby gives you passion but your 9 to 5 gives you dollars. Then one day the two cross paths and you have to choose. How do you balance your side hustle and still have a 9 to 5?


Well, we sat down with lifestyle and food blogger and lawyer, Krystle Ng-A-Mann, also known as Dine and Fash about how she balances her 9 to 5 and her blogger career. She gave us her three best tips on how to balance both and be successful.

Dine and Fash


1. Get Your Priorities Together
“Learn to prioritize and develop systems to keep you organized. Try to use your time as effectively as possible. But at the same time, make sure to take time for yourself and to have fun. It shouldn’t be all about work all the time,” says Krystle.


2. No, No, No!
“Learn how to say “no”. You can’t do everything, so it’s best to say no if there is something you truly can’t or shouldn’t be adding to your plate. Otherwise, if you try to take on too much, it can lead to burnout or spreading yourself too thin.” 


3. Risky Business
“Don’t be afraid to take risks and always remember to pursue what you’re passionate about. It’s your passion that will keep you motivated to keep going!”


You can follow Krystle on her Instagram or keep up with her posts on her website.


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All images are courtesy of Dine and Fash


By Prescylla Veronique, Toronto @prescyllav