About Us: Mine & Yours is a recognized leader in the buying and selling of authentic pre-owned luxury goods. With a worldwide clientele, we serve our loyal customers and luxury suppliers in-store and online. Our vision is to build a fashion community that values luxury, quality, and sustainability.

Position Overview: We are seeking an experienced and strategic Social Media Specialist to elevate and run our social media presence. This role is ideal for someone who is deeply passionate about luxury fashion and has a proven track record in developing and executing high-impact social media strategies. The successful candidate will possess a strong skill set in all things social, exceptional communication and time management skills, and a creative mindset.

Please note we are open to applicants based in both Vancouver and Toronto. This role is hybrid and will be expected to work in either our Toronto or Vancouver offices weekly.

Key Responsibilities:

• Lead the development and implementation of comprehensive social media strategies to enhance brand awareness, customer engagement, and sales growth.
• Oversee the creation of high-quality, visually compelling content tailored for platforms including Instagram, Facebook, Pinterest, and TikTok.
• Develop and manage a social media content calendar, ensuring alignment with overall marketing goals and campaigns.
• Analyze and report on social media performance metrics, providing insights and recommendations to optimize strategies.
• Monitor and manage social media interactions, ensuring timely and professional responses to comments, messages, and inquiries.
• Collaborate with cross-functional teams, including marketing, ecommerce and sales to plan and execute integrated campaigns.
• Schedule daily Instagram story sets and feed posts that drive brand awareness, engagement and conversions.
• Manage and create content for social media platforms and the company website.
• Conduct market research to identify trends, target audiences, and competitor activities.
• Monitor and report on the performance of marketing campaigns using analytics tools.
• Support event planning and execution for trade shows, webinars, and other promotional events.
• Assist with email marketing campaigns, including list management, content creation, and performance analysis.

Qualifications:

• Extensive experience in daily social media management
• Expert skills in photoshop creation on Canva
• Experience in using Later scheduling platform
• Expert video editing experience in Capcut
• Experience in influencer campaign management
• Must be comfortable being on camera
• Exceptional written and verbal communication skills, with the ability to craft messaging that resonates with diverse audiences.
• Strong leadership and project management skills
• Creative thinking and problem-solving abilities, with a strong attention to detail and an eye for aesthetics.
• Deep understanding of the luxury fashion industry and current fashion trends.
• Proficiency in social media platforms and analytics tools, with experience in driving measurable results.
• Understanding of reporting, analytics and making data driven decisions

Application Instructions: If you're passionate about luxury fashion and have the expertise to drive social media success in a dynamic and growing company, we'd love to hear from you! Please submit your resume along with a cover letter detailing your relevant experience and interest in the role. Sending a portfolio of your work is a big plus!

At Mine & Yours, we are committed to fostering diversity, equity, and inclusion. We welcome and encourage applicants from all backgrounds, as we believe that a diverse team enriches our work, drives innovation, and strengthens our fashion community.