We care deeply about creating meaningful products that touch women’s lives and make a real difference to their everyday. We’re committed to developing thoughtful products that make life that little bit easier and reflect our compassion for womanhood.

Minimising our impact on the world around is woven into the fabric of our business. We take time and consideration to research and understand the implications of every decision we make; from the packaging we use to the suppliers we collaborate with, making sure our supply chain is fair and ethical is a top priority.

Numi was born out of personal necessity. Our founder, Michelle, had been working in finance for some time when she realized she never wore her favorite clothing.  They were either prone to noticeable and stubborn sweat stains or expensive and time intensive to dry clean.

Michelle searched for a solution she could wear comfortably and invisibly under her clothes, but quickly realized there was nothing out there. And that’s when she came up with the concept for Numi’s first product, a high-performance women's sweat-proof undershirt.

Michelle took a bold step, leaving behind her finance career to pursue her idea in 2013. Lacking any real experience in fashion or manufacturing, she had no choice but to knock on factory doors and start to learn from scratch. And from there she began to turn her concept into reality.

After creating the first prototype of the original Numi undershirt, she launched a successful crowdfunding campaign to fund her first production run.

And that's how Numi came to life, driven by one woman's determination to simplify life for women everywhere.