Joe Mirman’s Spring collection, which debuted at Toronto Fashion Week in October, is gearing up to hit stores in April. Bright hues of blue, yellow and neon orange in contrast with stark whites will certainly get you in the mood for the new season early. We’ve got our eye on the leather detailed collars and the bright orange maxi skirt worn by Canadian’s favourite supermodel Coco Rocha of Flare’s February cover. Proof that Joe Fresh is maturing, away from predictable cutesy skirts and dresses and those supermarket staples, making itself known in Canadian and international fashion and retail.

90% of the runway collection will be in standalone Joe Fresh stores in April.

By: Kayla Chobotiuk, Toronto

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