Combining both her French and Canadian inspirations together, Montreal based designer, Jessica Hofman, has been very busy preparing for the Spring/Summer 2013 season. Known for her romantic Parisian style, Hofman has looked to her fascination with ballerinas as the main theme to her collections. The women of Paris have always seemed to show very little effort and yet, they can walk down the street turning heads from all over. That is what Jessica Hofman is all about. Showing her pieces all over Montreal, including the oh-so-popular Mimi and Coco boutiques, Hofman is ready to take the rest of Canada by storm.

Mijana: You just recently went to Paris for some more inspiration. What caught your attention?
Jessica: People in Paris are definitely not afraid to show off anymore! I saw amazing jewelry pieces that included feathers and multi-colour beads with many rows of chains. This season, it is all about maximizing the pieces and mixing them but always with classy touch! That is what I like the most. It is never too much. That is what I wish to bring to my pieces.

M: Valentine’s Day is coming up soon! Are you adding a certain extra touch to your collection?
J: I definitely want to use mother of pearl heart shapes beads that I have kept in stock for Valentine’s Day. Freshwater pearls are also a favourite of mine to use. Bracelets have been very popular with my clients. I’ve tried to make them look trendy yet very romantic.

M: What’s in store for Jessica Hofman in 2013?
J: I am launching my website soon, www.jessicahofman.com, and will be developing an e-shop so I can also sell my pieces online. I still want to add more French touches to my collection including more charms such as ice cream, tea cup and chocolate bar charms – something that I saw all over Paris! I have my sights on doing more trunk shows all over Montreal and Toronto. This will allow me to be more interactive with new customers. My ultimate goal is to find a location in Paris and sell my collections there.

(All Images Courtesy of Jessica Hofman)

By: Mijana Veljkovic, Toronto

You should follow me on Twitter @mijanaveljkovic.

Are you an employer? Post your job here.

Are you a job seeker? Find fashion jobs here.