Swedish fashion blogger and journalist, Elin Kling, has been known for turning a lot of heads within the industry and let me tell you why. Not only is she the owner behind of the “world’s leading online platforms for fashion”, NOWMANIFEST, but she is also the first fashion blogger in the world to design her very own collection with H&M. As the fashion director behind her own magazine, STYLEBY, this amazing entrepreneur was also asked, alongside well known personalities like Mira Duma, to model for Louis Vuitton’s Spring 2013 digital film campaign “Small is Beautiful”.
She may be petite, have flawless pearly skin and icy blonde hair, but Ms. Kling has shown that it is possible to go beyond just having a website expressing your fashionable ideas. Did we mention that she was also named as the “Sexiest Cyber Star” by Victoria’s Secret? Her story would not be complete without mentioning her very own brand, Nowhere, which she manages with her friend Nhu Doung – a line that represents exactly who she is and has offered to share a piece of herself with everyone. And just to top it off, when you have the king of photographers, Patrick Demarchelier, working with you, I think it’s safe to say she is doing pretty darn well for herself. I think I am definitely going to go for the laid back Scandi look for Fall thanks to this lovely lady.
By: Mijana Veljkovic, @mijanavlejkovic
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