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at lululemon athletica
Location Vancouver, Canada
Date Posted Dec 15, 2017
Category Fashion
Job Type Full Time

Description

Vice President, Brand Management

lululemon athletica
Job Type: Full-Time, Permanent
Language: English
Start Date of Employment (Approx.): As soon as possible
Minimum Education: Bachelor's Degree
Positions Available: 1
NOC Group: Senior Managers - Trade, Broadcasting and Other Services, n.e.c. (0015)
Job Location(s)

1818 Cornwall Ave
Vancouver, British Columbia
V6J 1C7 Canada


Who we are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations across North America, Australia and New Zealand, Europe, and Asia. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

About the Vice President of Brand Management

We’re looking for a trailblazer who will enhance our global/local brand resonance and elevate our position in the market. Beyond your Brand savvy you have a strong passion for developing your people. You’re driven by collaboration, building positive relationships, and know how to create the conditions for your people to thrive. You have deep brand love, appreciate the opportunity to raise your game and actively pursue the sweatlife.

The Vice President, Brand Management oversees and leads the teams responsible for brand planning, content strategy, operations and budgeting and campaign execution. Successful candidates will have demonstrated experience in leading teams within the luxury apparel space.

Responsibilities

· Develop and drive brand strategy aligned to build lululemon brand love.
· Drive brand awareness to specific target markets and profiles in support of sales, revenue growth and client retention/satisfaction objectives
· Collaborate deeply with design, merchandizing and retail teams to ensure strategy is brought to life.
· Oversight for resourcing, operational planning and budget management
· Lead strategic planning and strategy roadmaps
· Provide consult and guidance to the team on creating briefs that translate to engagement and influence
· Guide and mentor campaign execution team
· Establish segment-based approach to market insights and strategy to support product marketing efforts and business planning

The fine print

· An undergraduate degree is required, M.B.A. is preferred
· 10-15+ years of marketing experience across channels ranging from local to online campaigns.
· 3-5+ years of experience at a Director or above level role in Brand Strategy for a large global apparel company.
· Demonstrated ability to provide sharp analytical insight and strategic direction balanced with the ability to use storytelling and emotion to influence internally and externally.
· You are the “keeper of the culture flame”, putting people before process. You make decisions that are aligned with our core values while maintaining the integrity of our internal policies and practices.

*Comprehensive benefits package including extended medical, dental, disability, & RRSP matching and performance based bonus available. We offer a competitive salary based on experience and support in relocation costs for qualified candidates not residing in Vancouver. The employee is eligible for performance based salary increases & bonuses.